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At the end of this article is an answer to a note left regarding the article. The article begins here;

Bringing the whole family on a camping trip is one of the most creative, interesting, and natural things that you can do in your lifetime. You have come to the right page if you want to be as safe and as secure as you can be on any camping trip. First – safety and security begins with having the proper equipment and tools for your camping trip. There are certain rules of safety and security that you need to follow when you are camping out with babies and children. There are some tools and some equipment that will make your vacation easier and more fun.

Camping with baby:

If you are bringing a baby along on a trip, prepare ahead of time and buy a baby tent. This is a small enclosure that will hold one baby – with one baby infant seat. The enclosure is not really a “tent” but it is more a screen enclosure that you will use inside the tent or outside the tent. This will make your baby insect-proof. Your baby will be free from mosquitoes and spiders and their bites. Bring a sleeping bag for baby (for inside the tent, when the baby is not inside the baby tent. This kind of sleeping equipment will make your baby feel more secure than a regular blanket. Remember that your baby is not at home and might feel some apprehension about its’ new temporary quarters. Use the sleeping bag at home for a few nights before you go on your camping trip. This way, your baby will be used to it and will be familiar with it on the trip. Bring bandages, over-the-counter medicine, bottled water, a ball, some toys and whatever else is familiar to the baby.

Location: When camping with babies or young children, try the “family” campsites first or the private campgrounds to see how the baby or children will react to the outdoors experience. Camping at a private campgrounds or family campgrounds offer many amenities that state parks might not offer. For example, at the private campgrounds, you might find a kiddie pool and a regular pool, an indoor store for necessities, internet connections, game rooms for children, golf carts, abundant water spigots and fountains, and many other items that make camping with children more fun. After choosing your campground, the next mission is to chose the best site for children and babies. You will want to choose a site that is near the bathrooms, near the public phones (bring a cellular phone too), and or near the store or the more trafficked areas of the campgrounds. When choosing a site near the bathrooms, choose the right one, not one too near it.

Important Timely Note: **This note added, March 19, 2008: Wow! At least once a year, you have a perfect location to camp at with your children, especially if you are beginning campers. This year, and most likely every year thereafter, there will be camping (for families) in NYC for one night. Most times throughout the year, there is no camping in Staten Island, New York. However, over the past month or so, I read that they are going to be camping out for one night in High Rock park. Reservations are needed and on March 24, they are going to accept the first reservations. (If you have missed it for this year, save this information because it will be helpful to you next year). You call up and reserve your space. Tell them that you have no tent and they will supply a tent to you for the night (as long as supplies last). You can also camp out with them that night if you have your own tent but you must still register to take part in this. You supply your own food and beverages but they will supply the campfire to roast marshmallows and cook your hotdogs. Sounds like an awesome night in people in New York, for beginning campers. This is your opportunity to get used to camping in a safe environment with expert supervision. (You must be of legal age to register). Look up park rangers or High Rock park on the net to find the details). This is only happening once a year in in this particular area, so be sure and telephone be March 24th to register.

A few years ago, one of the news items that did not make it into the newspapers, but did disturb the campgrounds, happened at Hecksher State Park in New York State. One night an RV family came into the campgrounds very late, after dark and proceeded to back into a water fountain. The driver of the RV did not look behind him as he parked and his RV landed right on top of a water fountain. The water fountain tilted and tipped, flooding the surrounding area with water. Thankfully, no human being was hit in this accident. But think of what a close call that was. . This campsite was the one very nearest the restroom and the area all around it was flooded. Good that no one had camped out there, so the only ones affected were the park rangers and the camper who ran the RV. So choose one close to the restrooms but not too close. You might want to choose a site that is near other family campers. Perhaps the children can play together in the daytime. Sometimes as an added safety precaution, campers put lights on the outside of their tents, and sometimes they use special camping blinking lights. If any campers near that water fountain had those lights on their tents that would have been an added protection for them that night when the RV ran over the water fountain.

Rules: Sounds simple? Most everyone knows the rules of the campgrounds if they have been camping in the past. But newcomers and children generally do not know the rules. One of the most important things that you can remind your children about are the vehicle and road rules. Remind them that the lanes in between the rows of tents are just like city roads. Cars and sometimes huge RVs travel those roads, so if the children are playing at the campgrounds, they must look both ways before crossing these innocent-looking lanes at campgrounds. So many times during the camping season, you will see children running and playing in or near the campsites roads. This is a very dangerous thing to do as there are many cars going back and forth even if you do not see them right away. Remind all children that roads are roads even when the roads are in campsites. Remember that RV that hit the water spigot and knocked it over ? That could have been a child. Luckily it was just a water spigot. You need to instruct the children on the road rules before you leave your vehicle and stress the importance of obeying all rules, including the road rules.

Food: Food rules are the next important. If you have decided to camp out in a state park, you need to stress the importance of food rules. Most times children do not understand why they cannot eat inside the tent (especially in bad weather). If you camp out anywhere in the wild or in state parks in any state, you must not have any food in your tent, not even cookies or cookie crumbs. Trust us on this one. Even at the most civilized camp sites, if you bring any food inside your tent you are asking for big trouble. There are state parks where there are no bears, but still the food rule should be number one on your list to remember. We camped out at Hecksher State Park in New York once or twice. We knew the food rule so we never brought any food into the tent and we did not leave any food on the picnic table either. That’s almost a guarantee that you will have no animal visitors during the night. That’s almost a guarantee but not a real promise. Even when you are diligent about camping rules and regulations, what your neighbors do will affect your stay at the camp. Sometimes your neighboring campers will forget food outside and that will be enough to bring raccoons and little animals and insects into your campsite. That happened to a friend of ours. While he was careful about camping and careful about his food, his neighbors left food out on the table – overnight. All through the night, the pesky raccoons kept pushing through the campsite going into everything they could find. They kept everyone up at night be their scavenger hunt for more food. Our friend found out the hard way that any food left out, even your neighbor’s food, will attract small animals, raccoons and insects into his own campsite. He found out the hard way – by having the raccoons keep him up all night. You can learn the easy way, by just taking this advice. If your neighbors are inexperienced campers, tell them about the animals and raccoons that spill through the campgrounds at night. They will be glad you told them and you will have a good night’s sleep. (Raccoons are creepy at night in the dark at night -especially since they are so bold). Good thing to remember is that some raccoons can carry or have rabies. So, store your food inside your car. Raccoons do open coolers up. Funny thing is that the one thing they could not do was open the zippered cooler.

Restrooms: Another important rule is that no one goes to the restroom alone after dark or at night. In the daytime also, accompany all children to the restroom. This is an important safety rule for our state parks in NY, and probably everywhere else also. If you think that this is “too safe” , think again. In some of our state parks, there are homeless people camping out; in others, there might even be newly-released inmates, and in others there might even be perverts. Yes, this might be shocking to you and it is something that most people do not think or want to think about. But the truth is -that is the truth. So, watch the children when they go off to the bathroom in the daytime and if they do not come out quickly, go and check on them. And, after dark or near dark, the rule must be that no one goes to the rest room alone. You can wait outside for the older children and you go inside the restroom with the younger ones.

Don’t Feed or Pet Wild Animals: You need to instruct children to not approach and to not pet wild animals, no matter how cute they look. Remind the children that some wild animals carry or have rabies. Some of the bold raccoons at Hecksher and some other parks will approach you and the children if you leave food out at night. So the best way to avoid this is to keep all food in plastic containers and keep them in your car. Keep the family pets at home (find pet sitters for them). Family pets attract wild animals and insects. Besides, if you are on vacation, you will want to leave them home and enjoy their company when you return. If you MUST bring family pets, the best place to go is to family campsites that advertise that they welcome pets. There are one or two state parks that accept animals. Do the research online and find out where these parks are.

Weather:

There is a difference between a storm and a rainy day. If you are prepared, relaxed and intent on enjoying your camping experience, even rain will not ruin your camping vacation. It is an interesting experience. That’s really roughing it. That’s camping! However, with babies and children, the wet camping experience is different and less fun. So here’s how to handle weather. Bring a solar-powered radio and solar-powered flashlight. Having a radio on stormy or rainy days makes all the difference in a camping trip. Tune in to the weather station and you will find out if the storm is temporary or will last for days. You can plan – that is so much better than just having bad weather happen to you. If the rainy weather is just going to last for an hour or three, you can rough it out and outlast the rain. So , do not pack up and go home. Having that radio makes a big difference.

Rainy Days: These are great fun days and a great excuse to sit in the tent and get to know each other better. You can talk, chat, play games, share stories, and read. READ? Who ever heard of reading on a camping trip. Yes, you can read. Bring enough flashlights for the night. You can wait out the rain and you can play and read until the rain stops. If it is a light sprinkle, this is great for blowing bubbles in the rain (no thunder, no lightening). Stay away from the trees for safety. Kids love to splash in puddles and why not? It’s vacation . It’s time to do things you would not normally have them doing. You can cook out, so you can take a short trip to the local fast food place ( Many fast food places have play rooms), so your rainy camping day will turn out to be a fun success instead of just another day in the rain.

Stormy Weather: With the storms or prediction of storms while you are camping, use the malls to your benefit. During the worst part of the storms, pack it all up (not the tent) ; bring the kids and put them in the car and drive to the nearest mall stores. You can spend hours there going to the movies, browsing the bookstores, having lunch or dinner, and you can party-out the storm.

First things first, get away from the trees and out of the rain. Hop into the car or RV. You don’t have to drive right away. Sometimes a storm can last ten minutes other times ten days. Knowing is being informed. Listen to your radio. Once at Hecksher State Park , all of a sudden it began to pour, lighting and thunder. It rained so hard and thundered so loud it sounded as if Noah would have to rebuild the ark. Most of the campers thought it best to leave the campsite for a while since the thunder was getting louder and louder. . There are malls not too far from Hecksher State Park, a short drive away. So, many times when the weather gets stormy, some of the campers pack up and spend a few hours at the mall instead of spending the entire day or night in the tent listening to the rain. If this happens to you, you can go to the mall, spend hours at a bookstore, have lunch in a fast food restaurant or at a pizza place and then head back to the campgounds after the worst of the storm is over. Everyone will be happy, entertained and feel that even the stormiest camping outing can be a total success. The rain will eventually lighten up, and you can experience your first rainy day camping but you will come away with a fun experience, not a griping holiday. Attitude is everything! Creativity is everything while camping. So many other people were there that same day – camping out through the storm but they were not as happy as as the campers who chose to leave the campgrounds and head to “CAMP MALL” . That’s the difference between planning a great camping trip and being surprised by something that you did not expect. Plan your trip, plan for a storm and then you will know just what to do when the storm hits if the storm does hit. So, be prepared, be wise and you will have a wonderful camping trip, no matter what the weather.

Restrooms and Showers: Always accompany children to the restrooms. Never permit anyone to go alone to the restroom after dark or near dark, that includes adults. One of the things that people do not think or or remember is that whatever is out in the world is at your campgrounds too. Somehow people think that camping is a ‘different’ world just because they feel safe and peaceful in the woods and outdoors in nature. And that false sense of security is what puts many children and adults in danger. Take the same safety precautions that you would take if you are in a large city. Everyone goes to the rest rooms in pairs or in groups. Even in the middle of the night. Tell your children if they need to go to the restroom in the middle of the night, they need to wake you up. You will all go together. When you first arrive at the campgrounds remind your children what the rules are and let them know that these rules are for their safety and protection. Children should never go into any stranger’s tent. And you need to remind each child that every other camper in the place is a stranger to them. At campgrounds, strangers and neighboring campers are always very friendly and after a day or two it can seem or feel like you all know each other. You need to remind your children that all over campers are still strangers and they shouldn’t go into neighbor’s tents at all -without you. Following this rule can keep children alive and safe. Keep the same rules that you keep at home. When at home, you don’t allow your children to go home with strangers or go into strangers’ homes. So when camping out – those tents are people’s homes -even if only for a night or two. The tents are temporary homes so do not let any of the children to into any strangers’ tents. Hecksher State Park has electrical outlets in the restroom. These are convenient to charge up your cellular phones, or other batteries needed. Stay with your equipment while it is charging. No state park is secure from thieves. Although the parks are serene and full of nature, you need to remember that in our country, thieves go on vacation also. So, protect your equipment, even in the state parks.

Hot, Hot, Hot! No matter what, always pack sunscreen, sunblock and insect repellent. These are essentials. If you don’t have these, don’t bring the children or babies camping. Bring a screen hut. This is an open-enclosure. It is open on two sides, closed on two sides. These go for around forty dollars, but we picked one up for ten dollars at a dollar store. This is a great tool to put over the picnic table. It brings you less mosquitoes and insects over your plates and food. Plus, it is fun for the kids. They enjoy sitting under it. Part of the enclosure is screened and part is cloth, so it provides some shade on hot and sunny days.

Those are just some of the basic essentials of camping out with babies and children. Some of our upcoming articles will focus on tents and choosing the right tent for you. There are many more ways to be safe and secure.

Thank you for leaving your note regarding camping with children. I read that the article scared you a little, which was not the intent of the article. But rather, the intent of the article is to bring some things to the attention of moms, dads, guardians or others who will bring babies, tots and children on camping excursions. As far as being scared, I am sorry to hear that it scared you. But as with all life, having some fear is a natural thing. In fact, it is our fear that usually protects us from other dangers. Imagine a child without fear? That child might get into serious trouble that the natural fear might not allow. For example, if children were not afraid of fire, they could be more easily burned and more often burned. But once they are told, and made aware of the dangers of fire, those children lead healthier lives and they are protected from third-degree burns and even in some cases –read the news– protected from death. I am changing the title of the article to be more specific and more revealing about the actual topic that I am writing about, which is safety and security.

And it is in that spirit that I wrote the article about camping. I wrote it to reveal things that people would not ordinarily think of when they are about to go camping with children, babies or toddlers. And yet the things that I wrote about are actual things that have happened in campgrounds. For example, the big RV that backed up into the fountain, that actually happened. And, luckily there were no children around the spigot at that time of night. No one was hurt, just the water fountain was hurt. Before seeing that happen, I never, ever would have expected that a large RV would back up–without the driver looking out for what was behind the RV. Who would think that? But obviously that happened. So I pass on this information, not to scare, but to inform and to remind people of the dangers that really are around some campsites.

I hope that I can relieve some of your fears by saying this– that none of what happened or could happen is anything that would keep someone from camping out. Camping is a wonderful, relaxing experience, that thousands, if not millions do, every camping season. And some even camp out in winter too. And some of the camping problems occurred in larger cities, not in small towns, like the RV backing up. That happened at a campsite that has millions of people visiting each and every year. So, you see, real occurrances do not keep campers from attending state parks or from camping out. Sincerely, I hope you camp and camp and camp again, at as many places as you are able to.

I, as many campers do, believe that everyone should be aware of what happens in campsites and of would could happen or did happen at campsites. Being aware of these things does not put us in fear, but rather strengthens us. Everyone in the NY campsites know that most times it is always safer to accompany children to the restrooms rather than let them go alone. That is just a New York thing. If you do not have to do that in your smaller towns, kudos to you. But I guess just growing up in NY and having the all-around NY experience, we just use your common sense and our training to do what we have to do to keep babies, toddlers and children safe when we are camping out. For us, New Yorkers, camping is never a fearful experience, but to the contrary, it is a very comfortable, relaxing and usually peaceful experience for all of us. And we hope that happens for you too.

For other camping suggestions and ideas, for babies, toddlers and children, during camping excursions, I will write another article. I do appreciate your comments, questions and feedback, all of the time, whether you agree or do not agree, I welcome your remarks and emails. Thank you so much for reading and participating.

Updated May 10, 2008

Hope that you read our other articles for that information. If you want the free newsletter about camping, send an email to towriteus@yahoo.com

The author of this article is an experienced camper who graduated from Outward Bound School. Besides spending seven wonderful days in the wilderness in North Carolina, she received a Wilderness Survival Certificate. Her wilderness experience in game lands, in state parks and in private campgrounds adds to her expertise in the outdoors and in camping. The author invites you to write for the free camping newsletter (sent only by email).

With more and more companies wanting to integrate their products into the lives of

celebrities, now seems like a good time to take a closer look at Celebrity Product

Placement, describe three common approaches, and outline what steps can be taken

to guarantee results.

The term “Celebrity Product Placement” is used to describe several related

techniques, but its definition applies to each: free products are distributed to

celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for

endorsement, it offers a distinct advantage. It can appear like a product choice

made on individual preference.

Most marketers are unaware of their options in this category (one form features

contracts with celebrities, guaranteeing performance and allowing marketers to

actively leverage celebrity patrons in the media) and therefore many overlook a very

powerful influencer-marketing technique.

In this article, I will describe each of the three main approaches and discuss their

relative merits by listing their pros and cons. I also hope to quash any

misconception that Celebrity Product Placement has to be a gamble, and show you

how best to secure a return on investment (R.O.I.).

But first, a little history…

Celebrity Product Placement (sometimes called “Celebrity Seeding”) has been with us

since the dawn of marketing. Centuries before Arnold Schwarzenegger stepped into

his first Hummer, an 18th century potter named Josiah Wedgwood began supplying

his wares to England’s Queen Charlotte. Being given the title “Potter to Her Majesty”

led to a huge amount of publicity for Wedgwood which he took advantage of using

the term “Queen’s Ware” wherever he could.

It wasn’t until the 20th century that marketers keyed-in on America’s “royalty”:

Hollywood. But more often than not they met with disappointing results. Some

companies responded only to occasional requests for products (“gifting”), while

others made half-hearted attempts to distribute them without first devising a means

to guarantee results (“seeding”). In the end, most companies seeded product “to the

wind” and failed to grow anything of value.

Those efforts that did succeed, however, were so successful that independent

specialists emerged to help companies achieve better results. But the services they

offer vary and so do the results.

What’s It All About?

Marketers have long known the power of celebrity to influence consumer-

purchasing decisions. The term “borrowed equity” has been used to describe how a

celebrity endorsement can bestow upon a product special attributes and cache it

might not otherwise have.

The same concept applies to Celebrity Product Placement. But unlike celebrity

endorsements, where a highly compensated personality appears in commercial

advertising, Celebrity Product Placement offers marketers a more subtle and highly

effective means of reaching the public – via the media they consume by choice.

Indeed, Celebrity Product Placement is as much about placing products with

celebrities as it is about getting stories about those relationships into the press.

Regardless of the approach, Celebrity Product Placement strategies have a common

aim: to tie celebrities (thought-leaders, influencers) with consumer products in the

public consciousness.

Three different techniques offer three different levels of control over that placement:

gifting-the-talent (this usually involves supplying products for gift bags at live

events); product seeding (products are distributed more widely in hopes of securing

a promotional benefit and kicking off a trend); and, barter relationships (individual

celebrities agree to participate in custom programs in exchange for valuable

products).

Let’s take a look at each one in greater detail.

GIFTING-THE-TALENT

“Everybody” knows that celebrities own all the coolest stuff, and well before

everybody else. Celebrities travel the world and every minute detail of their daily

lives pervades the media. As style-leaders, they are perhaps our most powerful

influencers. It’s no wonder then that companies are lining up to give them the latest

gifts and gadgets for free.

One method to do this is called “Gifting-The-Talent.” This generally involves

supplying free product for insertion into “goody bags” which are handed out as

‘thank you’ gifts to celebrity presenters and award nominees at the now-countless

awards shows and charity benefits that dot the entertainment landscape.

At last year’s Academy Awards, for example, one of two Best Actress gift-bags

featured Gucci sunglasses, a Sprint PCS phone, Christian Tse 18-carat gold Iris

earrings, and more. The Best Actor bag featured Gucci eyewear, a Maurice Lacroix

Swiss watch and assorted other goodies. According to news reports, the retail value

of one such group of bags at the Oscars exceeded $110,000 each!

But how effective is this practice? If the goal of Celebrity Product Placement is to get

press coverage, can we measure the value of gift-bag placements? What types of

products are suitable and which are not? And what level of control does this strategy

offer marketers both in terms of demographics and reach?

There is no denying the value of being associated with these glitzy events, and by

extension, the celebrities who populate them. On the plus side, they offer a rare

opportunity to get close to the biggest stars in the world. On the minus side, the

marketer has no control in matching up celebrities who hold sway over their

particular demographic. They have to play the cards they are dealt.

Gifting-the-talent at award shows virtually guarantees mentions in the celebrity

press at the time of the event; but without permission to associate the celebrity’s

name and likeness with the product, marketers don’t have the leeway to truly

leverage those relationships in their own press activities.

Gifting-the-talent in this way has other limitations: first-movers snap-up desirable

categories and, of course, not all products are deemed appropriate. You won’t find

an energy drink in these bags.

PRODUCT SEEDING

Product Seeding offers marketers more control over whom to place products with

but, conversely, less control over how (or if) those products get used. And, while

virtually any product – from bottled water to consumer electronics – can be seeded

with celebrities, marketers are playing the odds here. But the payoff can be huge if

the seeding is supported by a creative strategy.

Product Seeding is the oldest form of Celebrity Product Placement. Products are

distributed more widely. They can be aimed at celebrities who are most compelling

to your demographic. And they can be delivered directly to the celebrity without the

filters imposed by events. Of course, working with a specialist who can get your

product directly to celebrities becomes paramount here. Film and television product

placement agencies are NOT set up for this practice.

Taken by itself, Product Seeding is a gamble. If you send enough freebies to

Hollywood but you don’t have a creative strategy, a celebrity might be photographed

using your product or evangelizing it on a talk show. But if one looks at Product

Seeding as one tactic in a larger Celebrity Product Placement effort, it can pay big

dividends – particularly in identifying celebrities who have a true affinity for your

product.

Energy Brands, makers of the Glaceau Vitamin Water line, discovered this in 2004.

As a result of its long-time strategy to “home deliver” the vitamin-enhanced drink

to celebrities (including Sean “Puffy” Combs and Tom Cruise), the company gained a

fan in 50 Cent. Having mentioned his preference for the product in a series of

interviews, the Hip Hop star – who is well known for his fitness-centered lifestyle –

became an obvious choice for brand spokesperson.

Speaking to Ad Age magazine, Energy Brands’ VP of marketing, Rohan Oza, said

“We’ve seen that when 50 Cent incorporates [Vitamin Water] into his daily routine …

the brand gets on the airwaves and we create a lot of trial.” Making vitamin water a

visible part of the rapper’s healthy lifestyle worked so well the company launched a

new “Formula 50″ variety named for the artist.

Such “organic” relationships can grow from Product Seeding. Not only can marketers

benefit from press mentions, but the process can be used to uncover promotional

opportunities and, in some cases, identify the most ideal product endorsers.

Product Seeding remains a gamble but, if executed properly, one well worth taking.

Relatively speaking, it is a very low-cost marketing program. And the return on

investment – though difficult to forecast compared to barter relationships discussed

below – can be big. But what if your goal is limited to getting press mentions? Can a

publicist hedge his or her bets in this category?

One of the great things about Product Seeding is how creative you can get. For

Trident White chewing gum, the company commissioned a Harris poll asking the

public to vote on the best “celebrity smiles.” My company, which specializes in

celebrity product placement, delivered gift baskets of the product to the Top 6

winners, allowing Trident to plug the celebrities in their press materials.

On another occasion, Electrolux – maker of a new high-end, super-quiet vacuum

cleaner – wanted to align their product with celebrities. We identified 6 celebrity

moms who had recently given birth and – touting the fact that these vacuums would

not wake a sleeping baby – made gifts of the product to each. Here again, the

company was able to use celebrities to draw press coverage for its product. And

they were able to reference these celebrities because they were stating facts (a gift

was made to…).

But what if you want tighter integration with celebrities? Suppose you need to

forecast a return on investment in order to get approval for a Celebrity Product

Placement campaign? And what if you want celebrities to provide feedback about

your product and authorize use of their names and likenesses as part of your press

campaign?

BARTER RELATIONSHIPS

Barter is, perhaps, the only way to guarantee performance on the part of the

celebrity. Unlike other forms of gifting, this is a quid pro quo relationship whereby

the celebrity agrees in advance to participate in the marketer’s promotional activities

- in exchange for valuable product.

Celebrity Product Placement campaigns of this type work best for big-ticket items

such as consumer electronics and (the loan of) cars. But with creative approaches,

special product questionnaires and generous “Right of Publicity” agreements,

marketers can use the celebrity’s name, likeness and opinion as part of their public

relations campaigns.

Celebrity Product Placement – via barter agreements – is also among the most

affordable ways to use celebrities. For the price of a few products, and sometimes a

token honorarium, companies can integrate testimonials into their PR materials and

create customized celebrity content for their websites.

They can involve numerous stars in a press campaign for less than the cost of a

single paid celebrity spokesperson. It is one of the most under-exploited tactics

available to marketers today.

A Case Study: Sony Electronics

The Sony CD Mavica – at the time, the only digital camera offering a built-in CD-

Rom – had failed to penetrate the increasingly crowded market for digital imaging

products. This was troubling for Sony because the CD Mavica offered clear

advantages over its competitors; namely, freedom from wires. But that message had

failed to reach the public.

Sony wanted to involve celebrities with their products and for that involvement to

influence the public in a meaningful way. They wanted a high-profile event –

preferably benefiting charity – upon which to launch a yearlong press campaign in

time for the Christmas shopping season. The focus: to promote the simplicity of

CD-based photography.

The budget was limited. But, having learned that the latest Sony products could be

made available to gift the talent, The Hollywood-Madison Group proposed a

Celebrity Product Placement campaign. Each celebrity would be asked to take a

picture of what “Freedom” means to them, and those photos would be auctioned off

for charity.

Such an artistic challenge, coupled with the prospect of receiving free Sony product,

not only served to induce celebrities to participate, but offered us an extraordinary

opportunity: to frame these pictures and mount an exhibition which raised money

for charity. Indeed, the charity component attracted higher-caliber celebrities and

provided the “hook” to draw media attention.

We successfully placed the Sony CD Mavica digital camera with fifteen top stars

including Eric McCormack, Alyssa Milano and Dennis Hopper. The photographs were

then offered for sale on eBay as part of Wired magazine’s annual charity auction,

and put on display at a star-studded event in Los Angeles.

Fifteen top celebrities demonstrated the practical use of Sony’s product and

authorized the use of their names, likenesses and opinions about the product for

press and marketing purposes (for one year). Sony received free advertising for its

product in print and online for three months (worth an estimated $100,000), as well

as 3.6 million webpage impressions (auction as a whole) and national press

coverage including Entertainment Tonight.

You can read more about this project on our website>celebrity_projects>influencer

campaigns.

Conclusion

Celebrity Product Placement offers marketers an exciting way to influence

consumer-purchasing decisions. Properly executed, it can be a low-cost, high-

return proposition. As such, it should be part of every consumer-marketing

program.

Three different approaches offer three different results: gifting-the-talent (narrow

focus); product seeding (broad focus) and, barter relationships (one-on-one focus).

But, as we have seen, a tightly integrated celebrity product placement campaign,

combining elements of each, can improve results and deliver an impressive return

on investment.

Jonathan Holiff is president and CEO of The Hollywood-Madison Group – the leading recruiter of celebrities for endorsements, appearances and press campaigns. Visit the website at http://www.Hollywood-Madison.com

Many people have the misconception that the major concern of people engaged in team sports is gaining weight. The image of the three hundred pound player leads many people to see it from this perspective. The truth is that most athletes are more concerned with weight loss than with weight gain. The reason for this is fairly simple. It is very easy to gain weight. It is a little harder to get those pounds off you once you have gained them.

Athletes have ideal playing weights, and they spend a great deal of time in weight rooms. Of course, much of this time is devoted to building strength and muscle tone, but often times it is spent shedding pounds. The fact that muscles actually weigh more than fatty tissue makes this an ongoing problem. As fat is replaced by muscle, the total weight will actually spike upwards at first. Although being heavier due to excess muscle seems to be the goal for an athlete, most often just the opposite is going to be true.

Team Sports that involve a great deal of running like basketball, soccer, rugby, and even track are good examples of this fact. Although weight and muscles might be good for the center on the basketball team when he is trying to push people aside to get a lay up inside the paint, he is going to have to carry that excess weight up and down the length of the court, too. Unless the player in soccer or hockey is wearing the goalkeeper gloves and staying in front of the goal, he is going to have to run or skate from end to end as well. This is where the concept of ideal weight comes into play.

Ideal weight can be best defined by the exact weight at which an athlete can gain the most advantage from his weight without it becoming a handicap to the ideal performance and level of fatigue involved in participation in a team sport. In order to maintain this ideal weight and at the same time to insure maximum athletic ability, it is not wise to use dieting for weight loss. The subsequent loss of energy that dieting could produce is not going to help the athlete perform to expected standards. A well balanced and energy rich diet is going to be much better. Weight loss must be accomplished by exercise and diet should refer only to the selection of the healthiest foods rather than to not eating food at all.

Natalie Aranda writes on weight loss and fitness. Team Sports that involve a great deal of running like basketball, soccer, rugby, and even track are good examples of this fact. Football balls are gift ideas for men and boys. Although weight and muscles might be good for the center on the basketball team when he is trying to push people aside to get a lay up inside the paint, he is going to have to carry that excess weight up and down the length of the court, too. Unless the player in soccer or hockey is wearing the goalkeeper gloves and staying in front of the goal, he is going to have to run or skate from end to end as well. This is where the concept of ideal weight comes into play.

A cooking recipe is a series of instructions on how to prepare a meal. It will list down the ingredients required as well as preparation instruction and other useful information to make your cooking a success. By following the instructions the cooking recipe, you will be able to come up with new dishes. Cooking recipes are used not only by novice but by professional chefs around the world.

In order to take full advantage of the cooking recipe, it got to be used in the right way. Many people do not know how to use a cooking recipe correctly. They usually jump right in and before you know it, faces problem with their cooking.

Browse Through The Cooking Recipe

The right way is to browse through the cooking recipe briefly from the beginning to the end. Familiarize yourself with the methods or processes involved and try to visualize it in your mind. After you have understood what is needed out of you do you start it. By taking this initial step, you will save yourself from trouble because you can give the recipe a miss if it’s too difficult to cook. It will spare you the embarrassment of failure. You will also be able to plan what to buy before actually starting to cook. Therefore it is important to browse through your cooking recipe before you actually begin cooking.

Preparing The Ingredients

After the preliminary reading of the cooking recipe you will have a general idea of how the dish is cooked and what ingredients to buy. Make sure that all the ingredients are ready before you begin your cooking adventure. It is very frustrating to realize that you have run out of the ingredients half-way through your cooking. You will loose all the momentum and enthusiasm once this happen.

You will also need to have the right type of ingredients. For example, if the cooking recipe says prepared mustard, do not assume that you can substitute it with dried mustard. They are two completely different ingredients and substituting one for the other will have disastrous effect on your cooking. Another thing worth mentioning is make sure you have enough of the ingredients. Double check to ensure that you have enough of everything before you starts to cook. Imagine what will happen if you don’t have enough flour when baking a sponge cake!

Have The Equipment/Utensil Ready

Just as important and often overlooked is to have all the equipment and utensils ready before cooking. If you do not have the equipment or utensil, try borrowing them from your friends. You might only need to use the utensil mentioned in the cooking recipe once and so it is cheaper to borrow. If your friends do not have the items you are looking for or if you foresee that you are going to use it more than once, then buy it. Also, check that the equipment or utensil is in working order before starting your cooking.

Conclusion

Cooking is great fun for many people. It can foster relationships and improve family bonding. In order cook great dishes, you must make sure that you have followed the cooking recipe closely.

If you need more information on Cooking, please visit my website at http://www.outdoorcookingclasses.com [http://www.outdoorcookingclasses.com/cooking-index/]. Some of my latest articles includes Outdoor Cooking [http://www.outdoorcookingclasses.com/cooking/outdoor-cooking/] and Cooking Classes [http://www.outdoorcookingclasses.com/cooking/cooking-classes/].

So, you think it is time for a career change? Follow our nine step career change plan and you’ll be well on the way to a more enriching life!

Many people are unhappy in their jobs, but you have made the big decision to change your career. So let’s examine some of the reasons you might have decided that a career change is for you.

Perhaps you are looking for a career with a higher salary? Or looking for a career that allows for a better work life balance? You might have become bored with your current responsibilities, and be looking for a more exciting career? Perhaps a career with more travel? Or more opportunities to make a difference? Or you wish to combine your career with broader interests you have in life? Make sure, however, that it is a career change you are seeking, and not just a different employer in the same career.

Whatever the reason, you have made the biggest step of all, which is to decide to make your career change a reality!

So now what? Let’s look at a nine point career change action plan for how you might attack your career change!

1) Choosing your new career

Assuming that you would like to use your career change, at least partly, to increase the enjoyment you get from the time you spend working, the first thing to do is to assess what you actually like doing!

2) Skills and experience for your career change

So now you know what you want to get out of your career change. Now you must assess whether you have the right skills and experience to get into your new career.

3) Training for your new career

If completing a career change we easy, all of us would be in our dream careers right now! So what is stopping us? Perhaps it is the additional skills which we need to build to be credible in our new career. Don’t think that training, however, is restricted to job-related or academic courses. You can get the skills and experience you need for your career change in many other ways!

4) Accepting a pay cut for your career change

Perhaps the main reason for your career change is to earn more money? If so, then that’s great, but it’s always wise to get as much information on your new career to ensure that you will actually earn more money doing it. If, however, your career change is not driven by wanting to achieve more money, you may need to accept a pay cut.

5) Financing your career change

Completing your career change may require a spell without paid employment. As well as tightening your belt, you should also do a thorough review of your financial position, including loans, mortgages and credit cards. By switching credit cards, you may find you can save money and get other benefits!

6) Relocating

Perhaps your main reason for your career change is to relocate to an area with a lower cost of living, or better schooling or a better climate. Even if it isn’t, your career change might require a relocation – you won’t find many opportunities to be a ski instructor in San Diego, for example!

7) Changing career without changing employer

Before you assume that you will need to leave your current employer to achieve your career change, have a look around and see if your career change goals can be satisfied where you are currently working.

Finding a new employer

There are a number of ways to find an employer which every job searcher knows – classified adverts, internet job-boards, employer directories etc. Many jobs, however, are never listed in classified adverts and on job-boards because they are filled as soon as they are announced!

To make sure that you are in with a chance, you must develop a strong network in the career you wish to change to.

9) Refreshing your job-hunting skills

The chances are, if you’ve been in your current position for a while, that your job-hunting skills could be quite rusty! So take the opportunity to brush up on these skills – you might only get one chance to make your career change successful!

10) Staying flexible to achieve your career change dreams

Finally, now that you’ve made the biggest step and chosen to pursue a career change, don’t rush it! It may take a month or even a year to work out exactly what you want from your career change and to develop the skills, experience and network to get you into the right place within that career. Don’t settle for something which is ‘almost right’ or you’ll be going through the whole career change process again!

Jonathan Lewis is the founder and CEO of Careerfriend, a company committed to helping people succeed in their dream careers. His extensive experience of attracting, recruiting, retaining and developing exceptional people in management consulting and investment banking allows him to offer clear, actionable advice which has a great impact on people either looking for new jobs or looking to succeed further in their existing jobs.

The Careerfriend website (http://www.careerfriend.com) contains free career advice articles to help people succeed in securing dream careers, from career and employer selection, through resume and cover letter writing, to interviewing, salary negotiation and ongoing career development.

Jonathan was educated at Cambridge University, UK and has advised major national and international corporations, both in the public and private sectors, on issues of corporate strategy, corporate organization, labor relations, personnel development.

There is Southern Cooking and then there is SOUTHERN COOKING! You can follow a recipe and still come out with a dish that does not resemble what the recipe intended. The reason is technique and the little secrets that are not included in the recipe.

Technique is as important as the ingredients and proper technique helps you avoid the following common mistakes made by novice cooks. You can find many free Southern recipes on the internet, but few web sites provide the additional information needed to to be a real Southern cook. So when you find a site that does, bookmark it and stick with it for your Southern recipes. (See Resource Box below for recommendation).

7 Biggest Mistakes:

1. Failure to Properly Preheat Oven When Baking.

Have you ever made cornbread that came out soft and crumbly without a crust? Or biscuits that did not rise and have a gray color? It was probably due to the fact that your oven was not properly preheated. When baking, the crust is set in the first 10 minutes. So, if you want a nice, golden crust on your cornbread, be sure to get the oven up to 400 degrees before you put the cornbread in.

Ovens vary in how long it takes to reach a given temperature. Some ovens will reach 400 degrees in 4-5 minutes. Some will take as long as 15 minutes. A good practice is to get a thermometer (any food thermometer that goes up to 425 degrees will work) and time how long it takes your oven to reach 250, 350, 400 and 425 degrees. Write it down and keep it handy if you can not remember. Then always allow the alloted time to reach the desired temperature before beginning your baking.

2. Undercooked Vegetables

Keep in mind we are talking about Southern cooking. Not Chinese or West Coast casseroles. Many vegetables, Southern Style, are cooked considerably longer than most people tend to cook them. Specifically, green beans are cooked until soft and dark green in color. They are not crunchy and bright green. Okra and green tomatoes, are cooked until some burned edges appear and are very crunchy. As a general rule boiled vegetables are cooked until very tender and fried foods are cooked until crunchy (this goes for cornbread, fried chicken and pork chops, too).

3. Failure to Use Cast Iron

I have never researched all the reasons why, but Southern cooking is best cooked in cast iron cook-ware. The cast iron holds and transfers heat unlike any other type metal. Food just does not cook the same in aluminum or steel. Especially cornbread. Besides, it is the traditional way to cook Southern.

Older cast iron tends to have problems with rust and food sticking, but the newer cook-ware comes already cured (seasoned) so it is not as much a problem. However, it is not difficult to cure your cast iron if you have an older style. You can get complete, free instructions in the web referrals below.

4. Failure to Use Onions and Bacon

Onions and bacon (or bacon grease) are used extensively in Southern cooking. Some cooks, however, stray away form cooking real Southern because they (or family members) do not like onions and/or concerns about the fat content in bacon.

They do this because they fail to understand the reason for using bacon and onions. They are NOT in the recipe so that you taste onions or bacon. They are there only to provide subtle flavor. A unique Southern flavor. If you do not like onions, use only a small amount and remove the onion from the dish before serving (put onion in cheesecloth while cooking and it is easy to remove). If you are concerned about the calorie content of bacon, do not use whole bacon. Just add 1/2 tsp of grease from previously cooked bacon. And, accept the fact that Southern cooking is not inherently low fat. It is meant to be flavorful and robust. So, use that bacon and onion for real Southern dishes.

5. Overworking Dough

Southern breads are meant to be light and fluffy. Even cornbread should not be heavy and solid. Many Southern cooks never learn how to make good biscuits. And homemade Southern Biscuits are the trademark of good Southern cooks.

Three errors cause bad biscuits (and other breads). First, do not overwork the dough. Biscuit dough should only be kneaded three times. No more. Just enough to shape it for cutting out the biscuits.

Second, when cutting the dough, do not push down and twist the biscuit cutter. Push straight down and straight back up. Twisting compacts the edges of the dough and causes uneven cooking.

Third, remember the previous mistake above…preheat your oven. A cold oven can result in flat, hard biscuits.

6. Yellow Cornmeal and Sugar in cornbread

Everyone has their own preference, but, please do not use yellow cornmeal in cornbread. It may be mental, but it just does not taste the same as white cornmeal. Besides it looks funny. And, NEVER, NEVER put sugar in cornbread if you want authentic Southern cornbread. Cornbread is bread to accompany a meal. It is not dessert. It is not cake! It is BREAD. So, if you like sweet cornbread…go ahead and use your sugar…but, do not call it Southern Cornbread!

7. Failure to Use buttermilk

All good Southern cooks use buttermilk in everything except desserts. Regular milk does not add the flavor that buttermilk does. Especially in any dish with cornmeal (cornbread, hush puppies, tamale pie, etc.). If you do not have buttermilk, you can make a reasonable substitute by stirring 1 tablespoon of white vinegar in a cup of regular milk. Allow to sit for a minute before use.

These are some of the most common mistakes (or lack of Southern cooking technique) made in Southern cooking. You can ignore all of them and make eatable food, but it will not be traditional Southern. Even some good Southern cooks fail to comply with all the above, but they have probably developed a variation of these same techniques.

So, get in that kitchen, fire up the stove and make your family a real Southern dinner tonight.

Ken Miller is a free lance writer and webmaster for http://www.olsouthrecipes.com, Southern Recipes – Southern Cooking, where you can find FREE recipes for the most popular, authentic Southern dishes like fried chicken, fried okra, biscuits and gravy, cornbread and many more.

Understanding Fats…

While cooking oils are pure fat, they are not created equal. All cooking oils are a combination of saturated, polyunsaturated and monounsaturated fats. It is the concentration of hydrogen that determines how they are categorized. Without getting too technical, the following information will hopefully provide a basic understanding of fats.

Saturated Fats:

Saturated fats are found in animal products and are converted into cholesterol by the liver. Butter, margarine, meats and dairy products are especially high in saturated fat. Saturated fat will elevate blood cholesterol levels and is associated with increased rates of heart disease and stroke. It is solid at room temperature.

Unsaturated Fats:

There are two types of unsaturated fats: monounsaturated and polyunsaturated. Monounsaturated and polyunsaturated fats do not raise blood cholesterol levels. Canola and olive oils contain the highest proportion of monounsaturated fat when compared with other cooking oils. Safflower and corn oil are the highest in polyunsaturated fats.

Trans Fats:

Trans fats are man-made or processed fats, which are made from a liquid oil. When hydrogen is added to liquid vegetable oil and pressure is added, the result is a stiffer fat, like the fat found in a can of Crisco. Trans fats are also called hydrogenated fats and are found in margarine and trans fat partially hydrogenated vegetable oils. Trans fats pose a greater risk of heart disease than saturated fats (which were once believed to be the worst kind of fats). While it is true that saturated fats (found in butter, cheese, beef, coconut and palm oil) raise total cholesterol levels, trans fats not only raise total cholesterol levels, they also deplete good cholesterol (HDL), which helps protect against heart disease.

Partially Hydrogenated Fats:

If you have health concerns, read food labels to see if they list “partially hydrogenated oil” as an ingredient. Partially hydrogenated oils are present in all commercially made donuts, crackers, cookies, pastries, deep-fat fried foods (including those from all major fast-food chains), potato and corn chips, imitation cheeses, and confectionery fats found in frosting and candies. All of these products contain unsaturated fats which can be damaged at high temperatures and converted to a trans fat.

Understanding the Difference between Refined and Unrefined Cooking Oils…

Refined Oils:

Refined oils are extracted by solvent extraction for further refining in order to produce clear oil that is free from rancidity and foreign matter. These oils are used as medium cooking oils (225°F to 350°F), high cooking oils (350°F to 450°F) and deep frying oils (greater than 450°F). Refined oils are bland and pale. They have negligible flavor and aroma which makes them ideal for preparing delicately flavored dishes. Use for baking, sauteing, stir-fry and wok cooking, baking, searing, browning, deep-frying and pan-frying.

Unrefined Oils:

Unrefined oils are processed by cold-pressed and expeller-pressed methods. They carry the true flavor of the plant from which the oil is made. The strong flavor of unrefined oils may overwhelm the dish or baked good that is prepared with them; however, strong flavor is not always undesirable and some unrefined oils are used as flavoring agents. (Generally, when there is a strong natural flavor and aroma, there is a higher amount of nutritional value.) These oils are typically called salad oils and are used for salad dressings, marinades, sauces and as light cooking oils for light sautes and low heat baking. As a general rule, they should not be cooked at high temperatures. (The one exception is unrefined safflower oil which is capable of reaching a temperature necessary for deep-frying.) Unrefined oils should not be used at temperatures above 320°F.

Various Cooking Oils and Recommended Use…

Some oils have low smoke points, which means that they will burn at low temperatures. These oils, typically called salad oils, are best used for salad dressings, marinades, sauces and as light cooking oils for light sautes and low heat baking. Other cooking oils have a high smoke point, which means that they can reach higher temperatures without smoking. These particular oils are ideal for deep-frying, pan-frying and sauteing. The information below will discuss various types of cooking oils and their recommended use.

About the Author: Janice Faulk Duplantis, author and publisher, currently maintains a web site that focuses on both Easy Gourmet and French/Cajun Cuisine. Visit http://www.bedrockpress.com to see all that Bedrock Press has to offer. Janice also publishes 4 free monthly ezines: Gourmet Bytes, Lagniappe Recipe, Your Favorite Recipes and Cooking 101. Visit http://www.bedrockpress.com/subscribe.html to subscribe.

Are you familiar with HDTV basics? Are HDTV and DTV the same thing? What do I need to know before purchasing a new TV?

Are you thinking about buying a new TV right now, or at some time in the near future.

Is your Television Ready for the Transition from Analog to DTV on February 17th, 2009?

THIS DATE is much closer than you realize.

A better understanding of the transition to Digital TV, and knowing these HDTV basics, will help you to be ready when it’s time to consider a new television.

Buying a new television today can be overwhelming and involves more than just visiting your local television or electronics store. Shopping for a Digital TV or an HDTV can be confusing with all the abbreviations, terms, resolution, dpi, formats and the options that you can get on televisions today. And you thought that purchasing a new car was bad.

So What Do Consumer’s Need to Know

There are so many decisions confronting today’s unprepared consumer, just trying to navigate through this complex maze can be a daunting experience. However, many of these frustrations can be avoided by doing some homework before hand.

Things To Know Before You Go

What is Digital TV … and is Not. What is the Digital TV Transition… and how it will affects you. How is HDTV different from all other television formats … and How. Understand what you want and need, so you’re not Sold something YOU don’t want or need!

So Where Do You Start? Familiarize yourself with the different Terms and Classifications

TV Classifications:

NTSC Analog TV- (National Television Systems Committee), Traditional TV; now being phased out on February 17th.

ATSC Digital TV – (Advanced Television Systems Committee), DTV;

This is “SDTV” – Standard Definition TV – the new, (digital) TV Standard;

replaces NTSC Analog TV.

Integrated HDTV – or simply, HDTV; DTV with an Internal (built-in) High Definition TV Receiver.

This is able to Receive and Display all ATSC TV Signals – Including HDTV Signals.

Digital-HDTV – ‘Capable’ or ‘Ready’- Digital TV that is able to DISPLAY HDTV – BUT ONLY with the addition of an EXTERNAL HDTV Receiver.

EDTV – Enhanced Digital TV – a classification* describing Digital TV’s that are basically ‘high-end’ SDTV’s. While these often include some type of technical features, added by the Manufacturer to enhance the picture, nevertheless, the picture quality does NOT equal HDTV. Technically, there is virtually no visual difference between an SDTV and an EDTV – with the possible exception of the higher price.

* For many Consumers, this classification is of questionable value; by paying more for a TV tagged “EDTV” the consumer is only getting what can best be described as an ‘upgraded’ SDTV. The question is, how ‘up-graded’ is it, if the TV simply meets the standard for SDTV?

Different TV Display Technologies:

CRT – (Cathode Ray Tube):Traditional TV Technology – The established standard for television displays; best overall value – picture quality and cost; major drawback is bulk and mass as size increases. Plasma Display – Ultra-thin design, High Contrast Ratings, ‘Fixed Pixel’ Display: Size up to 60+ inches; some display limitations – costly, high burn-in risk; picture quality affected by inability to display black-color; displays are extremely heavy and fragile; picture quality lost as pixels fade; many Plasma Displays do not display HDTV resolutions. Development continues.

LCD – Liquid Crystal Display: Thin design, size limitations; good computer monitor; sharp picture for static displays; problems displaying images in motion; many LCD Displays are not HDTV capable. Development continues.

LCoS (Liquid Crystal on Silicon) – Improved LCD Technology, may hold promise for future HDTV display; costly; manufacturing problems continue; development ongoing.

DLP (Digital Light Processor) – Uses Chip and Software Technology – exciting, alternative display technology; excellent HDTV display; eliminates most short comings of other technologies; moderate cost; some viewers question “softer” picture, and use of “color-wheel;” promising future – development continues.

TV Display Configuration:

Aspect Ratio

The width to height ratio of a TV Monitor or Program.

Aspect Ratio can apply to either the television monitor (hardware), or to the TV program format.

Traditional – (4:3) aspect ratio; the display has ‘square’ appearance. All Analog TV programs are in 4:3 aspect ratio.

New ‘Wide Screen’ (16:9) aspect ratio; the display is rectangular.

Digital TV (SDTV) programs can be in either 4:3 or 16:9 aspect ratio.

HDTV is always in 16:9 aspect ratio.

As you can see, consumers have a number of decisions to make, long before making their final buying decision. Understanding the basics of HDTV requires us to become familiar with an array of strange-new ‘tech-speak’ terms.

Examples:

Aspect Ratio – width to height (4:3) or (16:9); refers to the TV Display and to TV Programs.

Picture Resolution – 720-p; 1080-i; 480-i/p; – and recently added, 1080-p.

Progressive Scan – display method (“p” in 720-p)

Interlaced Scan – display method (“i” in 1080-i)

D/A – A/D – digital to analog and analog to digital converter

STB – Set-top Box (aka: Receiver, Tuner, Decoder or Descrambler)

OTA – ‘over-the-air’ or ‘off-the-air’ – refers to Local TV Broadcasts

These are just a few of the new terms you will encounter.

The Digital TV Enigma

As consumers begin their quest for information about the Digital and HDTV, they soon notice what seems to be an “Information-Void.” Trying to get Useful, and Reliable information about what is needed to buy a digital television set can seem difficult.

Try asking questions regarding basic HDTV; for example: Does the Transition from Analog TV to Digital TV mean that everyone is forced to buy an HDTV? or, What is the difference between SDTV and HDTV; or What is needed to have High Definition TV reception in your home? Now compare the different answers you get or the lack of knowledge on the sales persons part.

Note: The seller must disclose or have posted information regarding the lack of digital capabilities of any television for sale to you the consumer. This is a government mandate.

In stark contrast, at the opposite extreme, is the continuous flow of ‘misinformation’ and ‘disinformation.’ This flood of unreliable information has inundated the general public. The path to useful and reliable information is littered with inaccuracies, fallacies and myths. And this is further aggravated by misleading advertising and marketing ploys.

As an example, here’s a question asked repeatedly by perplexed consumers concerning the transition from Analog TV to Digital TV:

“Can you tell me if it’s true, that “normal” TV is going to be stopped and everyone will be forced to buy an HDTV? I don’t believe they can do this … But if it’s true, when will it happen?”

Okay, that’s really two questions…

The answer to the first, is of course – NO, it’s not true. At least not in the way the question is posed. While it is true that “normal TV” (meaning traditional NTSC-Analog TV) will end, replaced by ATSC-Digital TV, you will NOT have to buy an HDTV!

IMPORTANT NOTE: The FCC’s mandatory transition from Analog TV to Digital TV does NOT refer to, nor mean ‘High Definition Television!’

Note: If you choose to keep your analog television you can purchase a converter box that will make viewing your television possible. There are coupons to help with this purchase on the website listed below and it is free to print.

This highlights one of the primary sources of so much of the public’s confusion concerning Digital TV and HDTV. These are two discrete terms, yet they are frequently used incorrectly – as if they were interchangeable words with the same meaning. They are NOT the same; they designate two distinctly different classifications of television.|

High Definition Television is ‘digital’; however, HDTV is just one (1) of eighteen(18) ‘Digital TV Formats’ designated in the ATSC Standard.

It is important for consumers to understand that ‘Digital TV’ does NOT mean HDTV.

Digital television’s “Standard Definition TV” – SDTV – is NOT equal to HDTV – High Definition Television.

So, it’s up to each consumer to inform her/him-self on the basics of Digital-HDTV.

But – Be careful!

Don’t take anything for granted; don’t accept statements at face value.

Verify everything you hear or read about Digital-HDTV, comparing it with different sources.

The Digital Difference

Digital TV signals are made up of coded instructions – (the same ‘bits’ of ‘ones and zeros’ that make your computer work, and give life to ‘CD’s’ and ‘DVD’s') – which are transmitted to your Digital Receiver, (aka: Tuner, Decoder or Set-Top-Box “STB”) which in turn deciphers the code.

A Digital TV receiver isn’t concerned with signal strength, or what conditions exist between your set and the transmitter. As long as the signal gets to the receiver, and the code can be read, the Digital TV is able to reproduce a near-perfect picture – virtually identical to the original, back in the TV Studio.

A distinct advantage of digital broadcasting is that bad reception is a thing of the past. One reason Cable TV caught on is because it delivers clear TV pictures without regard to the viewer’s location. Viewers don’t have to be constantly adjusting the antenna in an attempt to “tune-in” a weak signal from a distant transmitter to get a clear picture. Digital TV (DTV) eliminates the “snow” and “ghosting” caused by the weak signals from distant or blocked transmitting towers. If the analog television set does not receive a strong, undistorted signal from the tower, you will not get a perfectly clear picture.

Both digital and analog television signals weaken, the farther they travel away from the transmitting tower. On an analog TV, the picture slowly deteriorates from bad to worse as the distance between tower and receiver increases. However, the picture on a digital set will stay perfect until the signal becomes too weak for the receiver to distinguish between a (1) and a (0), at which point the image disappears completely.

This has been referred to as “the cliff effect” – the picture remains stable until it abruptly “drops off” the screen. This might be compared to sending Morse Code. As long as the person at the other end can make out the dots and dashes being transmitted they will be able to read the message. Once they lose the distinction between a dot and a dash they lose the message. Digital TV acts the same way; instead of sending dots and dashes, it sends millions of (1′s) and (0′s) every second.

As long as the TV Receiver can read the (1′s and 0′s) it displays a virtually perfect picture. The bottom line … you either receive a 100% quality image, or nothing at all. What this means to the digital television viewer, is not having to worry about getting a “bad” picture. Either you have a picture or you don’t. However, if you are receiving over-the-air, “OTA” (Over the Air) broadcasts, it is crucial for the antenna to be accurately directed towards the signal source – the transmitting tower of the station you are watching.

Adding an “H” to ‘DTV’ = W O W! While our objective is to become familiar with HDTV basics, so far we have focused mainly on Digital TV – DTV. What then is HDTV – High Definition Television? And what is the difference between DTV and HDTV?

DTV differs from NTSC-analog TV in the technology used to transmit the signal. And we looked at some of the reasons why Digital is better than analog. But when comparing Digital TV or “SDTV” (Standard Definition TV) to HDTV, the difference is as night and day! High Definition Television is digital television – BUT … It’s IMPORTANT to understand that Digital TV does NOT mean HDTV! HDTV is just ONE of (18) ATSC designated formats that comprise Digital TV. In High Definition Television, the picture displayed on your television screen begins as an HDTV signal captured by HDTV Cameras, (or converted from film or another format with HDTV Equipment). The HDTV Signal is transmitted to the HDTV Receiver and finally displayed on an HDTV-Capable TV Monitor. But it must also meet the ATSC Standards for High Definition Television in order for it to be “true” HDTV.

Note: It is more than likely you will confront mis-information stating that Digital TV in various configurations is ‘high definition television.’ This is NOT True! You may also be told that as long as the TV meets one or two criteria, or if it has been enhanced by the Manufacturer, using some proprietary engineering “magic,” this makes it – “as good as” – HDTV. Again, NOT TRUE!

If what you want is HDTV, be sure the television you are considering, is really “True” High Definition Television. How Do you Know a TV is – HDTV? To answer this question a ‘bit’ of basic TV technology will be helpful.

It will be helpful in understanding some of the basic elements of HDTV by educating yourself. After all, this is a discussion about Digital-HDTV – possibly the most significant ‘leap forward’ in consumer-technology to impact our society in more than a century!

The image you see on your television screen is comprised of a series of horizontal lines. An electron gun ‘shoots’ energy beams (light) which strike a layer of phosphor on the inside surface of the picture tube, causing it to glow. These glowing lines create the image displayed on your TV screen. How they are formatted, which resolution is used, what standards are met, are some of the factors that determine the type of television picture you will receive.

TV Resolution.The quality of the picture displayed on the TV screen is primarily the result of the television’s “resolution.” Put simply, TV ‘resolution’ refers to how many horizontal lines are displayed on the TV screen.

Note – Although the horizontal lines are counted, (in this instance) this is referred to as the “Vertical resolution,” because the lines are counted from top to bottom – or vertically. TV Resolution is sometimes expressed as the total ‘pixel’ count, which is a product of the number of lines and number of pixels per line

Why Is “Wide-Screen” TV The DTV Standard?

DTV sets are sold in two ‘Aspect Ratios.’ Aspect Ratio refers to the ratio between the horizontal (width) measurement and the vertical (height) measurement of the screen. This ratio is also used in reference to how the picture is transmitted and displayed on the screen. The two aspect ratios used in DTV are (4:3) and (16:9). That is, (4) units wide by (3) units high, and (16) units wide by (9) units high respectively. Your NTSC-analog television has an aspect ratio of (4:3); the screen appears almost ‘square’ because it has just slightly more width than height. For instance, a (4′) wide screen would have a height of (3′).

Go to the link below to find more information on the Analog to DTV Transition on February 17th, 2009 before your left in the dark.

This brief introduction to Digital TV and HDTV basics, provides an overview (intentionally simplified) of how DTV differs from traditional Analog TV, and how HDTV differs from Digital-SDTV; and a little about the Transition from Analog TV to Digital TV. This is just a start towards a better understanding of Digital TV. Now that you’re familiar with some of the basics, you are better prepared to begin considering which Digital HDTV is right for you.

http://inform4you.googlepages.com

PHP Development

PHP is an abbreviation of hypertext processor. It is a computer language used to build websites and small applications. PHP language is the basis of PHP website development. PHP is an open source language which is used for developing and designing web pages. When any language is open source, it means that using it and its application is free of cost. You can use PHP development without paying anything to its developers. PHP is a widely used scripting language that are used to create dynamic web pages. It is a general purpose programming language and the code is analyzed and executed by interpreter utility.

Benefits of development in PHP language:

• PHP is an open source language
• PHP development offers best performance at low cost which is very good for dynamic web pages.
• Coding in PHP is very simple and easily understandable.
• PHP language syntax is similar to those of C and C++ languages.
• The framework and structure of its internal designing is very good.
• It is easy to navigate through a PHP developed website
• PHP is an robust and extensive language
• Any changed in the site during or after developing phase can be easily made.
• With the use of PHP Development Company, website can be made rich in terms of functionality. It makes your site more interactive by through scripts.
• It run on almost every operating systems such as Windows, Linux and Unix
• PHP web development is comparatively very cheap and is affordable for small scale businesses and industries that do not require much of security.

PHP is used in some of the core areas such as:

• Custom web development
• Ecommerce solutions
• Database driven websites
• Websites with dynamic pages

Austin Smith works for a web development company where you can get various web development services from the php website development company. It also provides custom software development and content writing services.

After successfully completing an online political science degree from an accredited university or school, political science majors see world events from various perspectives. There are those who pursue this degree in hopes of launching a political or civil service career. However, there are various other career options.

You can be a high school teacher, college professor, campaign manager, legislative aid, agency specialist, state legislator, district attorney, legislative attorney, consultant, lobbyist, press secretary or even a judge. With these job options, the salary and benefits you can receive is definitely more than sufficient.

Since most voters usually decide at the spur of the moment, political science students learn how to research on context, particularly about different governments which have either failed or thrived in their social agendas. Political Science students concentrate on specific areas of politics such as international relations or the local government.

It is a sad fact that there are politicians who don’t really understand minor to major issues which their constituents are facing. To resolve this, they rely on a team of expert consultants and analysts which can fill in gaps for their election platforms. With knowledge on these specializations, students are able to build a track record of research. Later on, they can use these in gaining expertise on their chosen fields.

Whether it’s an on-campus or online political science degree program, most universities and colleges encourage their students to participate in their specific department. They require their students to complete short certificate programs or to commit to a lifelong career via a PhD in their chose specialty. There are various political science degree programs you can choose from depending on your level of education and background.

If you are a working professional or a student and you were not able to complete your undergraduate degrees in Political Science, you still have a chance to enhance your skills via an online certificate program or through an associate’s degree. With a certificate program, you can build crucial skills in certain specialty areas. Working professionals can use these certificate programs in providing addition expertise so that they can qualify for career moves or promotions.

With an associate’s degree, students become exposed to career opportunities in public service. Then again, many are reconsidering this option because competition is tough. As a result, online universities and colleges encourage their applicants to roll over their course credits and consider a master’s degree program or a full 4-year online Political Science degree program.

When it comes to a master’s degree in Political Science, you can use your life experiences as well as your previous undergraduate work in exploring deeper issues in politics and influence. This is a great way in deepening your understanding of the political structure and its noted influence on both domestic as well as international policies. Niche fields like nonprofit law, public policy, administrative theory, regulatory policy and labor management relations fall into play in these graduate programs.

If you are only aiming for a part-time degree, you can earn credits by completing a 2 to 5 year online Political Science degree program. This way, you can land in a career as a civil servant or as a campaign worker.

Then again, if you want to advance further and you are thinking of pursuing a Political Science doctorate degree, this is the best way to increase your chances of becoming leaders of private research foundations or tenured faculty members. Through an online Political Science degree, you can focus on deeper topics like transnational & comparative politics and policy; public administration; policy analysis and administration; justice politics and policy; as well as American politics and policy.

An online political science degree program is your best bet to succeeding in Political Science careers. This is the best and most effective way to learn certain skills and characteristics which can help you in your chosen field. This includes the efficiency in oral presentation; a more thorough understanding of the American political system; strong written communication skills; comprehensive yet accurate research skills; a better understanding of international politics & policy; as well as more effective interview skills & techniques.

To become certified as a teacher, you need to meet both local and state requirements. You may need to pursue continuous or additional education in order to maintain your eligibility. If you are applying at a federal agency, you would need to pass a complex entry exam before you can get a personal interview.

Thus, during the interview, you may even be required to join in role playing exercises. For a civil servant position, you would succumb to a rigorous background check. This means, if you have something to hide, you would need to divulge your incriminating and embarrassing information during the early part of the interview.

Once you pass the substance or drug abuse test as well as the background check, you can get a low level security clearance. As you advance to higher profile projects, you will also earn higher clearance levels.

Next, find out the best place to get a top online political science degree. Visit: http://www.DistanceLearningDegrees.org

As their children grow up, every set of parents has a different idea as to what should be the main focus of their upbringing and how they should spend their free time, especially when it comes to extra-curricular activities.  Some parents place a huge emphasis on academics and want their children doing extra reading or working with a tutor.  Other parents are heavily into sports and want their children to focus on sports.  Some parents simply want their children to be children and don’t push them in any particular direction at all.

In most cases, schools give children at least some opportunity to participate in a team sport.  Along with the team sports that are taught during physical education classes, there are usually a few varsity sports teams that will represent the school while competing against other schools in the area.  In addition to this, most communities have a few organized sports leagues that children can be active in.

In my opinion, participation in team sports is vital to healthy social, physical and emotional development.  Participating in a sports team exposes children to a range of challenges in a team environment where they are forced to work with others, rely on others at times and also to encourage or root for others on their team.  All of this leads to the development of a cooperative mindset.  Now although all of this sounds ideal, I am aware that it does not always work out this way.  Some times a child might be a ‘ball hog’ and refuse to pass the ball, or want to score all of the goals themselves.  But with time, even this child learns at some point that they must work with others if they want to see true success.

Some kids just love sports and have a natural tendency towards them.  There is very little that a parent could do to stop a child like this from participating in sports.  Other children are quite nonchalant about sports, and some children even hate sports.  A variety of factors can influence the way that children feel about sports.  Sometimes they are shy or insecure about the abilities yet with a little encouragement they will get out there and do fine.  At times, a child may have a physical attribute that they are conscious or overly conscious about that stops them from doing a sporting activity they would love.  I encourage parents to find at least one team sport that their children can become involved in.  Not all team sports have to be high impact activities or ‘popular’ sports.  A swim team is great for a child that is not boisterous or overly physical.  Some schools have sailing as an extra curricular activity which again falls outside of the typical team sport.

I believe that team sports teach children not only how to compete, but how to compete fairly within structured boundaries.  This is an important life lesson and the skills and the disciplines that they learn in sports will definitely last them a lifetime.  Team sports will teach children how to communicate, since most team sports require children not only to talk to each other while the activity is taking place but also how to plan strategies for an upcoming event and how to debrief or review things that have happened in a game.  Perhaps most importantly, team sports teach children how to succeed and how to fail since inevitably throughout each season of their sport their team will do both.  With every win and loss, children learn coping skills.  These again are important skills to develop in a child and they will last them throughout life. 

Susan Roberts writes freelance for a number of different companies including KS Child Locate on locate child mobile [http://www.kschildlocate.co.uk/how-we-can-help/locate-child-mobile/]. She has many years experience working with teens and families and also publishes on HubPages on subjects such as “My Childhood and my Children’s Childhood“.

In spite of the world wide recession the retail sector of automotive is thriving day by day. One can make a lucrative business in this sector, provided he needs to have the technical knowledge, the know how of what to do and hands on practical experience of working with vehicles. There are many schools all around the world which offers different automotive courses readily. The available colleges and schools offer all the courses that one needs to learn in order to handle the various demands of the retail market. Now, many courses that are not available on campus are available online and through this one can get knowledge without going to school or college. These automotive courses become a part of the distance study programs offered by the universities.

Automotive courses offered by many schools are designed to match different segment of people. Some schools offer courses which are as short as one week. These short courses are mainly structured for people who are already in automotive business and they feel that it is necessary to enhance their existing skills and knowledge by learning about the new technology and practices. Short automotive courses are perfect for people who are hard pressed for time and can only spend few hours in a day at school to learn new innovative methods. These courses are created for convenience to suit each individual’s requirement.

Most courses are full time, which include class room study, hands on experience in work shops and practical experience in managing and operating an automotive facility. The course aims in equipping their students with technical knowledge, practical skill and managerial quality to help them to start their own automotive unit or get an employment in top auto firm in the country. When the students graduate they would have had hands on experience of working on different parts of the vehicles.

Several colleges around the world offer automotive courses like automotive technology, automotive service technicians, automotive management, automotive mechanical technology, automotive vehicle body and many more.

A course based on car maintenance will educate the students to learn the basic working of a car and what is required to maintain the car in good condition. One is educated about the various parts of the car, their functioning and what to look for when there is a trouble.

Another popular automotive course which has become rapidly popular with car fanatics is the “collision refinishing” which educates on restoring a car. It guides on the metal working, painting and detailing. This course is usually divided into two segments which involve repairing and refinishing. This guides on the finer aspects of finishing the car to look cool. Other related automotive courses are trim and upholstery, applied service management, motor sports chassis fabrication, street rod and custom fabrication.

Automotive study is versatile segment where there is no end to ones learning. With each year there is an improvement in technology and man pushes the machines to a higher level. Hence these automotive courses are ever evolving with new addition to the curriculum. Automotive course are beneficial and can set the path to a lucrative career where one can take technology to new levels.

IQMS – Founded in 1990, we offer professional consultancy services, management systems training and auditor training courses throughout the UK. Visit http://www.IQMS.co.uk/ now!

For the movie fanatics out there that have to have all the latest movies or the oldest of classics, is finding the movies you want hard to find and is it getting downright expensive to build your DVD collection? Is there an alternative way of buying movies without having to search all over the Internet or having to break into the piggy bank to get your next movie DVD? The good news is, yes, there is a way of finding those movies that you gotta have and movies that you were not sure of but didn’t want to go over your monthly budget to risk buying a dud of a movie. You can now Download Full Version Movies without breaking the bank and you have thousands of titles to choose from.

The old way of renting a movie at the local movie store or even the new ways of buying DVDs directly off the Internet still has its drawbacks. You still have to return the movies once you are done and also if you buy a DVD you have to wait for that DVD to be mailed to you before you can enjoy it. Either way you have to wait before you can get the satisfaction of knowing if the movie was worth the trip to the store (twice) or just waiting for it to come in the mail. All this waiting is a bummer when all you want to do is watch a movie. So what alternatives are out there to satisfy your movies needs?

The latest trend in watching movies is the movie download business. This market beats renting and purchasing movies by giving you the ability to Download Full Version Movies directly to your computer. This has all been made possible with the increase in technology in computers and high speed Internet connections. Movie downloading sites offers unlimited access to thousands of Hollywood movies titles which you can download anytime you want. It is as easy as picking a title, downloading the movie, then you can watch and burn the movie to a DVD in minutes, all from you home computer.

You have to ability to Download Full Version Movies without limitations on how many movie downloads you get. That is right, unlimited movie downloads is the newest trend in watching movies. Plus the quality of the movies are as good as the DVDs you rent or buy from the store. Typically each movie has a quality from 700kps (kilobits per second) to 6000kps (DVD quality). Most of the download sites offer DVD quality downloads which when transfer ed to the your TV or portable movie player still looks crisp and sharp.

When you Download Full Version Movies over the Internet, times can vary with each Internet connection. Typically for a regular sized movie it will take anywhere between 1 hour to 4 hours depending on how fast your connection is. Each site comes with its own downloading software to help ease the problems of finding or downloading files over the Internet. This software is linked to a large network to help you enjoy unlimited movie downloads anytime you want.

Not only is this new trend in the movie download market becoming more popular everyday, it is becoming easier and more convenient to download movies rather than buy or rent them. If you want an alternative to renting or buying movies then find out more about what each downloading service offers and how they can help you find the right movies for one low price.

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The fashion industry is a utopia where money rains down on streets paved with gold; where the citizens are bedecked in the finest fabrics and jewelry known to man. They live in extravagant homes surrounded by diamonds that grow from trees. This utopia is such an amazing place that words cannot describe it. Well, okay maybe I’m exaggerating a bit. But when you see the staggering amounts of money that is made in the fashion industry annually, it is hard to not compare the industry to a fairytale.

The fashion industry seems to attract money like iron filings to a magnet. Clothing lines make millions of dollars each year, some well-established lines and designers even make billions of dollars. Now the fourth largest industry in the world, the fashion industry brings in $4 billion a year and includes the revenues from old established companies and a host of new clothing lines introduced by the urban market.

Contemporary Fashion History at a Glance

Initially Contemporary fashion as we know it was run by such top couture companies and designers as Channel, Calvin Klein, Karl Lagerfeld Gloria Vanderbilt, Dianne VonFurstenberg, Ralph Lauren, and Liz Claiborne to name a few. These and others such as Donna Karen, Guess? and Tommy Hilfiger bought couture style to the ready-to-wear market. Today, new clothing lines have made their mark upon the fashion industry, and include the wave of urban clothiers like Phat Farm, Sean John, Rocawear, and at one-time the mega clothing company FUBU.

Given the laundry list of clothing companies and fashion designers, one would think the market is over saturated. But quite the contrary is true. Like an elastic waistband, the market has simply expanded to accommodate each new clothing line, many of which have been able to capture a significant portion of market share to be rewarded with millions of dollars for their creativity, fashion sense and work efforts. Simply put, if you are the owner of a hot clothing line, chances are, you’re rich!

Marketing Genius

Tommy Hilfiger should be considered the poster child for marketing innovations. He was the first traditional clothing designer to capitalize on the Hip Hop world. From 1990 to 1993 Tommy Hilfiger was only bringing in $25 million a year. But that all changed in 1994 after a performance by Hilfiger-clad Snoop Doggy Dog performed on NBC’s Saturday Night Live. After the performance Tommy’s sales quickly jumped to $67 million. Since then, Hilfiger’s sales have continued to claim nearly $900 million. In 2002 Tommy Hilfiger reported sales of up to $1.9 billion. The company has remained around the billion-dollar mark. In 2006 Apax Partners, a global private equity investment group bought Tommy Hilfiger, Corp. for a reported $1.6 billion along with the agreement that Hilfiger would stay on to run the company.

Ralph Lauren, designer of the POLO brand is synonymous with the word fashion. Since the 1980s Ralph Lauren has been a dominating force in the fashion industry. His sales consistently hit record numbers and in 2006 for the U.S. market reached $3.75 billion. Projections for fiscal year 2007 are anticipated to reach $4.5 billion.

The company Guess?, by designer Maurice Marciano is yet another example of clothing line that has remained on top. Since 1981, the brand has dressed infants to senior citizens. A crossover brand, it has earned sales from both the urban and suburban markets, and in 2006 the company reported profits of $1.2 billion. Both Chairman Maurice Marciano, and co-chairman and CEO Paul Marciano command million-dollar salaries in their leadership positions in the company.

The men of fashion are not the only ones commanding high salaries and huge profits. In 2006 Liz Claiborne Inc, reported sales of $5 billion. While Liz Claiborne unfortunately died on June 27, 2007, her legacy lives on as does the testament to the longevity of the Liz Claiborne brand.

A self-taught fashion designer, Claiborne founded her company with her husband Art Ortenberg, Leonard Boxer, Jerome Chazen in 1976. Within a decade, the clothing company became a billion-dollar business. That type of growth is a testament to just how great and rewarding the world of fashion can be.

Another of the many top women in fashion is Donna Karen, founder of DKNY (Dona Karen New York). The DKNY name commands great respect in the fashion world and in 2006, the privately owned company reported earnings of $1.2 billion. The company’s 2007 sale projections are expected to stay steady at around the 1.2 billion-dollar mark. It should be noted that some companies partner with others to achieve their high financial earnings. For example, DKNY Jeans and DKNY Active are partnered brands of Liz Clairborne, Inc.

In 1967, fashion icon Calvin Klein graced the industry with his presence. Since then, Calvin Klein has become a household name. Another designer to use apt marketing strategy the Calvin Klein Company has also hit the billion-dollar mark. In 1980, Klein pushed the envelope with his Jeans ad where a young Brooke Shields stated, “Nothing comes between me and my Calvins.” Since then, the sentiment has been true for many. By 1996 Calvin Klein company surpassed $3 billion in sales worldwide, and by fiscal-year 2006, its subsidiary, Calvin Klein Jeans Wear Co., hit $90 million in sales. Just as Hilfiger sold his company to Apex, Calvin Klein sold his brand to the Phillips-Van Heusen Corporation, the largest shirt maker in the United States. According to industry financial reports, the Calvin Klein Company was sold for $400 million dollars in cash and $30 million in stocks.

The fashion industry is not limited to clothing. It also includes accessories and shoes. The cosmetics industry is different yet closely related market that cannot be overlooked when discussing fashion. Many designers, such as Chanel for example, branch their brands out to include cosmetic and fragrance lines, and for many consumers, cosmetics are just as important to their overall sense of fashion and style as clothing, shoes and accessories. The Estée Lauder Company has held on to its market share for quite some time. Estée Lauder sales for fiscal year 2007 were reported at $7 billion dollars. For the year, that figure breaks down to approximately $19.2 million per day. The company’s sales were up 9 percent from its recorded 2006 earnings of $6.46 billion, which shows just how much the cosmetics industry parallels the fashion industry.

“The fashion industry is a best-kept secret. There is so much money to be made is this business that it’s unreal! If you have a good name and some really hot fashion designs along with the knowledge to bring it to the market and keep it there, chances are good you will do quite well for yourself! In the fashion industry the potential is always present for a clothing line to make millions or even hundreds of millions of dollars. This business is unreal and that’s why it is a best-kept secret!”

-Jay Arrington co-owner of www.startingaclothingline.com

New Kids on the Block take the Industry by Storm

Talented, new urban designers have imposed their will on the fashion industry with the same force, if not a greater one, as their fashion predecessors did. They have opened new doors to an industry that was difficult to break into. This phenomenon started in the early 1990s with the former companies Cross Color clothing and fashion designer Karl Kani. While they are no longer active companies, they were the trailblazers for FUBU, Phat Farm and many other clothing designers.

Trail Blazers

Cross Colors was founded by Carl Jones in the early ’90s. Cross Colors. Upon its arrival on the market, the company was so hot, that they had major problems filling orders. With $130 million in pre-paid orders, they could only ship $89 million. The company grew at an uncontrollable rate. In its first year of business, Cross Colors made $15 million, and by 1992 it made $89 million. These figures are staggering and show the kind of market share that the new, urban market was able to capture easily.

Designer Karl Kani started his career with Cross Colors (Threads 4 Life), but left the company in 1994 to start his own label. In its first year the Karl Kani label had $22 million in sales, ranking him No. 38 on the Black Enterprise Industrial/Service 100 list. In the following year, Kani had $59 million in sales-a 37 percent increase over the previous year. The 1995 numbers earned him a leap from No. 38 to No. 25 on the Black Enterprise Industrial/Service 100 list. After such an impressive first two years, the line lost its market share, but Kani managed to reinvent himself and the company. Often called “the godfather of urban fashion,” in 2002, Kani returned with the introduction of “Life” a new clothing line that made $25 million in its first year. Achieving success where Hilfiger failed, Kani partnered directly with Hip Hop artists, rather than just having them wear his product.

For Us By Us, (FUBU) was an inspiring slogan that motivated four friends from Queens, New York to follow their dream. According to legend the guys from FUBU went to the Magic Show in Las Vegas. Magic is the biggest clothing convention in America, and at the convention, buyers were so impressed with their designs that FUBU took $1 million in orders from stores across the country. Lacking the capital to fill the orders, they placed an ad in the newspaper for investors. It read: “One million dollars in orders. Need investors.” The ad attracted the attention of the conglomerate Korean company Samsung, which made an investment in the company and helped FUBU fill the orders. Since then, FUBU has been a household name.

FUBU went on to take the fashion industry by storm. They went from selling hats on the street corners of New York to selling full collections in stores all over the world. Their operation moved from a basement in Queens to the entire 66th floor of the Empire State Building. In 1997 FUBU made $75 million, in 1998 they made $200 million; in 1999, $ 350 million and by 2001 their sales reached $380 million. Overall, the company’s worth grew to $450 million.

While FUBU does not currently have the same market strength that they had a few years ago, last year, they still managed to make $12.1 million from international sales. It is this ability to capture both domestic and international markets that shows the versatility of the fashion industry.

“With respect to the urban market, Carl Jones of Cross Colors invented it, Karl Kani solidified it and FUBU refined it!”

-Jay Arrington

The classic urban brand, Phat Farm, created by the godfather of hip hop, Russell Simmons is another line that took the fashion industry by storm. While the company did have its ups and downs, including going bankrupt, with the perseverance and business savvy of Simmons, the company has thrived. A resilient entrepreneur, Simmons pulled the company out of bankruptcy and went on to make millions of dollars. He started developing his collection and product line slowly. In 2000 Phat Farm made $120 million dollars; by 2001 it made $200 million. In 2003 Russell Simmons reported earnings for Phat Farm of $350 million. Taking a cue from other successful designers, Russell launched the subsidiary Baby Phat line in 2000. In its first year Baby Phat made $10 million. A year later, Baby Phat tripled its sales. In the last seven years, Baby Phat’s earnings have continued to climb the chart and in 2006, reached $100 million in earnings. Phat Farm kids was also launched by Simmons, and made $15 million in 2000 and $25 million in 2001. The entire Phat Fashion line brought in $659 million from licensing deals and in 2006, the Phat Farm label had around $740 million in retail sales alone overall, the entire Phat Fashion Label made approximately $2 billion in 2006. Without sound business practices however, the company might have suffered the same fate as many other new companies.

In early 2004, Russell Simmons sold Phat Fashions to The Kellwood Company for $140 million in cash. He stuck around for two years to make sure that the company stayed on track and judging by the numbers reported above it did. Russell, job well done!

“You see, most people don’t understand the fashion business. You start a brand and you make it hot! And then you start licensing out the name to other companies to create more products and that helps to build your brand and your company. That’s how you get to the billion-dollar mark. And when you do licensing deals, others do the work and you get a cut of the action. Why? Because it’s your name! I love this business!”

-Jay Arrington co-owner of www.startingaclothingline.com

Rocawear was founded by the Shawn “Jay Z” Carter, Damon Dash and Kareem Burkes in 1999. Since its inception, the company has been a force in the fashion world, bringing in an average $300 million annually. As Jay Z states in the lyrics of his song The Watcher, “I had it laid out before you knew what a plan was $300 million later now y’all understand us.” Rocawear’s annual sales are currently up to a staggering $700 million making it one of the highest earning clothing lines in the industry. Carter recently reported selling Rocawear to the Iconix Brand Group, Inc. for $204 million in cash and $35 million in stocks. Two years before the sale, Damon Dash sold his stake in the company for $22.5 million in cash and controlling interest of several spin-off apparel and fashion brands. His business manager estimated the total value of the deal to be approximately $30 million.

Another Hip Hop star to cross over into the fashion business is Sean Combs. Known during his musical career by several different names, he has made his mark on fashion with the Sean John line. As Sean Combs would say, “It’s not a brand, it’s a lifestyle.” And apparently it is a lifestyle that the world is buying. In the first year of Sean John’s full arrival, the company received great reviews and quickly shot past $100 million in sales. In 2002 Sean John brought in $325 million; in 2003, $450 million. In the short time that Sean John has been on the market, the company has consistently maintained an average of $400 million a year. With the upcoming introduction of his women’s line, earnings in the billions can only be expected in a short time as well. Comb’s has also signed a licensing deal with power house Estée Lauder to distribute his fragrance worldwide. The fashion business is not local or regional, it is global, and those who really succeed in the business for years and years know how to capture a global market share.

“You know one of the reasons why I always praise this industry is because you can be a self-taught clothing designer and still make millions or even billions of dollars! Tommy Hilfiger, Liz Claiborne, Karl Kani, Christian Dior, Yigal Azrouel are all self-taught, but a lot of people don’t know that.”

-Michael Harper co-creator of www.digitalfashionpro.com

Miskeen is a new company that in 2002 started out making t-shirts into wearable art canvases. They created original designs on each shirt and in the first year Miskeen made $502,000. In 2003 they made $4 million and in 2006 the company increased sales to $12.5 million! Like with many other companies, Miskeen could go far, so I will be keeping my eye on them. With sound business practices along with great designs and good marketing strategies, they could be another FUBU or Phat Farm. And who knows? Maybe one of you will be the next hot clothing designer that catches the public eye. Until then, think fashion and you will always look your best!

Nigel Christopher is a fashion stylish, designer, industry insider and researcher. He currently resides in New York City as free lance clothing designer. He is also a budding fashion writer so be sure to look for more articles from him.

Automotive advertising agencies have been forced to take on additional responsibilities in today’s troubled economy. As the President of national network of independent affiliated automotive advertising agencies and the host of an auto industry social networking resource portal I recently promoted the 2010 NADA Convention on my blog talk radio show as a real world venue similar to the online resources that I rely on to listen and learn and contribute to so I can presume to teach.

I consider the NADA convention as a must attend event for automotive advertising agencies, auto dealers, auto industry vendors and decision makers that regularly tune in to listen and learn from the auto industry experts regularly featured on various online resources. The NADA Convention is the real world version of online social networking communities focused on sharing best practices for the auto industry and a perfect platform to make new friends and connect with old ones in both the real and the virtual world.

The NADA Convention is a means to stay ahead of the competition by learning about the new Internet technologies and applications being introduced by the vendors and speakers that will be featured at the convention. The 2010 NADA Convention is being held in Orlando, Florida this February 12th. through February 15th., 2010 at the Orlando Convention Center. Additional information on the convention is available at their site — NADA.Org — and their online pre-registration savings of $50 -$75 has been extended to January 27th., 2010. I strongly advise anyone seeking to survive in today’s consolidating auto industry to register before the deadline to take advantage of the discount with the confidence that your investment of your time and money will provide a R.O.I. that can’t be duplicated by any online auto industry-centric venue; including my own.

My affiliated agencies are connected by a proprietary online communication/distribution system I developed in December of 2001. I designed the operating system that links this national network of independent businesses as a means to leverage the resources of the participating automotive advertising agencies, production partners and select vendors to allow them to compete with national automotive advertising agencies. The resulting savings in fixed and semi-variable expenses coupled with access to a wide variety of production and creative resources for the member agencies was made possible through their use of several online technologies that were developed to support the growing World Wide Web.

I reference this history as evidence that I have practiced what I now preach. These same technologies must be applied to the internal processes of auto dealerships to allow them to survive in a consolidating auto industry. The combination of the resulting efficiencies realized in technology enhanced selling systems in brick and mortar auto dealerships integrated with their online showrooms, and the newly developing applications being applied by automotive advertising agencies to promote their auto dealer clients on the Internet, is the key to profitability today and survival tomorrow.

The NADA Convention allows auto industry vendors to present new cutting edge applications to auto dealers and automotive advertising agencies who are anxious to gain an advantage over the competition. More importantly, in a consolidating auto industry auto dealers must sell more for less to satisfy budget conscious and better educated online car buyers and the technology being applied to sell vehicles on the Internet Super Highway is the way to do it in a scalable and cost effective manner!

The blog talk radio station featured on my portal is another example of how a new technology platform can enhance the reach and performance of an automotive advertising agency in today’s Internet driven marketplace. I use various blog talk radio shows as an online communication system for my network to share best practices and new vendor applications with site visitors surfing the web to get the inside story on the auto industry. In addition, my shows attract new vendors anxious to tell their story to the decision makers who follow me on the World Wide Web which allows me to review cutting edge automotive advertising applications before competing agencies know that they exist.

Several vendor clients of mine were discovered during their online reviews and most of them will be represented at the NADA Convention. Why? Because the NADA Convention is the perfect real world venue to launch new products and services and this year is no exception.

Automotive advertising agencies know that they must apply cutting edge automotive advertising technologies to their online marketing plans that integrate with proven selling processes in their auto dealer clients’ real and virtual world showrooms but they don’t know where to find them. Online automotive advertising focused social networking sites provide an excellent filter to find the newest and the best but the NADA Convention is the place to see them all in one place and one time in an environment where the decision makers from both the automotive advertising agency and the vendor can sit across the table and work out the best deal for both. After all, what are friends for!

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. His philosophy that a rising tide floats all boats motivates him to listen and learn so he can presume to teach. To that end, Philip shares best practices on the respected automotive advertising resource networking portal — http://AdAgencyOnline.Net — as well as the blog talk radio station featured on the site — WAAOL, All Automotive Advertising News All The Time — http://blogtalkradio.com/adagencyonline.

For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, “Help is only a click away because — after all, what are friends for!”

After all, what are friends for!

It stands to reason that often times the people who have a natural liking or interest towards a certain career path may perform much better when they are working in this area. It also stands to reason that if it is this natural interest in the role that lead them to the career in the first place will also mean that they will be much happier in their work and probably achieve much greater career satisfaction over their lifetime.

Once a person’s career interests are identified the task of locating their ideal profession or career often becomes easy. The difficulty however often presents in trying to locate or identify a persons interests that could translate into a realistic career path. There are many ways to do this and often the best approach is to use not just one, but a combination of methods, in conjunction with each other to arrive at the best options or solutions for you.

One of these methods that can be extremely useful in the career counseling process is the use of career counselling or career interest test. Using a career counselling test should not be seen as the be all and end all, but rather as a starting point for ideas and exploration of your career interests. There are many online career counselling tests that can be used, however it is important to stick to or use only tests that are valid and reliable and not simply fun “quizzes” which are found on the internet. One example of a good online career test or questionnaire is the Strong Interest Inventory. The benefit of taking such a test online is that it is used widely all around the world by career counsellors and for this reason, once you have your results you should not have too much trouble in obtaining follow up career advice from a professional career counsellor if you feel like you need more support and career advice.

Another useful tool used commonly by career counsellors around the world is the Myers-Briggs Type Indicator personality test or MBTI for short. This can also be taken online and as with the Strong Interest Inventory, the fact it is used so widely around the globe in career counselling means you can easily obtain follow up career advice based on your results at any point in the future if you wish.

Both the Strong Interest Inventory career test and MBTI personality test should taken by people looking for a simple answer. Career tests are an integral part of the career counselling process and are an excellent starting point for people looking to find their ideal career. Such career and personality test should give the person many different career ideas and open their minds to many possibilities which will need to be explored after the career test has been taken. A person may feel comfortable and confident in exploring these many possibilities on their own, or it is at this point that people often feel they would like some additional support from a career professional so they can be guided through this process.

There are many online career counselling tests, including those above, which are easily located through a search engine such as Google. A good career personality test such as those above will provide the test taker with many career options to explore, and it’s at that point that a career counsellor can often provide valuable assistance to assist in maximising the benefit of the career test. This also can be done easily on the internet by using a search engine with a search term such as “registered professional career counsellors list” or something similar. In Australia there is the The Career Development Association of Australia (CDAA) which can be used to locate an appropriate career counseling services close to you.

So in summary, if there is one piece of advice I can give to those looking to find the right career path for them, it would be to take a quality career counselling test and use this to get ideas to work from. From their the many options raised can be explored and examined, either by yourself alone, or with the assistance of a career counsellor or professional.

Nathan Jones is a registered psychologist and has many years working within career counselling related fields. He is the director of CareerSense.com.au which is a business providing quality online career counselling tests and career personality tests to help people work towards finding their ideal career.

Are you thinking about switching careers? If you are, you’re not alone. Most Americans switch careers three times in their lifetime. Nevertheless, switching careers is scary. And it’s especially paralyzing the older you get. But making a career switch is very possible and much more common than you might think. Before you’re ready to leap, realize that it’s a heavyweight decision that deserves some time and solid thought. Here are seven steps to help you on your way.

1. Gain insight from your current situation.

When considering a career switch, the first thing you should do is learn from your current situation. To do this, take a step back and study what you do for a living today and why you do it. Examine the reasons that you are in your current job or career. Was it what you went to school for? Was it what your parents wanted you to do? Was it the “hot career” at one time? Did you just “fall into it”? Did you love it at one time? Did you do it for the money you could make? Was it just to pay the bills? The answers to these questions can provide valuable insight into the core reasons that you want or need to change.

Now examine why you want to leave your current career field. Remove any company or management related politics that are specific to your current employer from the picture. See your situation for what it is and ask yourself why you are looking to switch. Are you being forced out because of market shifts of business trends? Are you burnt out? Do you want to make more money? Are you miserable doing what you do? Have you tried your best but found that your career is “just not a good fit”? Have you decided its time to pursue a long lost career love?

Inspecting your current situation and reasons for your desire to change careers will provide a foundation for your next step.

2. Look inside

Whether you already have a career in mind or you are searching for a new career, you must look inward. In order to gain the most from your reflection, it is essential to start with a clean slate. Set aside any notions (real or imagined) about what type of money certain careers offer. Discard any stereotypes or judgments of occupations. Distance yourself from any pre-conceived ideas about what you are right or destined for.

Now seriously examine what you truly love. First start with the obvious. Look at your hobbies and interests. List out the things you are passionate about or in which you have talent. Give yourself credit for things you are good at and don’t be afraid to write things down that you love, but are not yet good at. Write them all down, even if you think they may not be a possible career path. You’re just brainstorming at this point and you should not eliminate anything right out of the gate. And it’s important to bear in mind that what you may think are your interests are not necessarily all of your interests. To help you get a good look at your interests, observe the simple things. What kinds of news stories perk your interest? What kinds of TV shows do you enjoy? What kinds of books magazines do you find yourself drawn to? What kind of people do you like to associate with or find interesting? What parts of your current career have brought you the most satisfaction?

Next, remind yourself of what you wanted to be when you grew up. Is it something you still want to be? Do you still get stars in your eyes when you think about it? This may give you some real clues. And of course, depending on what you wanted to be, that young dream may be out of reach. Or…is it? Think about it. If your ideal career aspiration at the age of 10 was to be an astronaut and you are now over the age limit or are not physically able to, you can rule it out. But what about other careers associated with astronauts or astronomy? There is a wide array of careers that touch upon astronomy from teaching, to marketing telescopes, to writing for a science magazine, to building models or sets for movies to working at a museum on a space exhibit! When you look at your passion and then use a little imagination, the sky (or should I say space) becomes the limit.

Lastly, look at what type of person you are. Be honest with yourself. Do you enjoy working with your hands? Do you enjoy working alone? Do you enjoy a social work setting? Do you enjoy being part of a team? Do you enjoy working at night? These are all examples of questions that will lead you down the path to discovering and evaluating whether a given career path is right for you.

As you are going through the exercise of looking inside, it is important to avoid cluttering your mind or list with any “buts”. If your answer to the question “do you enjoy working with your hands” was “yes”, leave it at “yes”. Don’t append any knee jerk reactions to your answers such as “yes, but I am clumsy” or “yes, but those jobs don’t pay as much”. Leave your mind open and you will be pleasantly surprised at how easily any natural human discouragement subsides.

3. Explore what’s out there

Now that you’re armed with a list of personal interests and talents, sit on them for a few days and let them cook. Let yourself get used to your newfound list. You may find yourself adding a few more during this time or even crossing a few out.

Begin your next step by opening your eyes to what’s out there (not what you perceive to be out there, but rather what is out there). Pick up your local community college catalog and flip through both credit and continuing education courses. Look online for education or career programs. Make a list of the careers of your friends and family. On your next ride to work or to the store, turn off the radio, look around and take notice of the buildings and businesses around you. Look at the people you see outside and start piecing together what their days are like.

The object of this exercise is to compare what is out there, with what interests you. Let’s stick with the astronomy example. You’re interested in astronomy. So what? Well…now you’ve begun looking through the local community college catalog and there, you see a continuing education course on astronomy. You’ve now found something concrete, a class that you can take that will allow you to pursue your interest. But what is a continuing education course going to get you? A couple of things. One, you will meet other people who share your interest. These people bring information to the table. They may know of groups or clubs that you can join. Or perhaps, they may have friends or relatives who are looking for someone to do research work or work part-time in their science store. Two, you will be able to further your interest…or be able to rule it out as a career path. You may learn that you really love astronomy and would like to pursue it further. On the other hand, you may learn that it really isn’t what you thought it was and you really don’t care enough about it to pursue it as a career. Any way you slice it, you will learn something about yourself and at the very least will have met others who share your interest.

Let’s try another example. Perhaps, on your way to work, you start to notice a road construction worker. The first day you see him, you’re in a suit, he’s in jeans and he’s joking with a coworker as he shovels asphalt under a sunny sky. You think to yourself, “Boy it’d be nice to get out of this suit, work outside…break a sweat for once! Maybe I’d like to do that…” The next day you see him and you watch as a driver leans out his window and curses at him. “Hmmm”, you think. The third day you see him, it’s raining and cold and he’s out braving the elements while you’re dry and warm inside your car. “Cross that one off the list”, you think. If you had only noticed the man on the first day, you’d only have seen him on a good day. If you had only noticed him on the last day, you’d have seen him at the worst. Either way, without really opening your eyes full time, you may have a fragmented impression on what it means to be this or that. The point here is not to look for distinctly negative or positive things about a given occupation, but to begin to see it as a whole. With this type of information, you will be able to form an opinion on whether a given occupation could be a possibility for you.

In addition to concrete and mindful exploration, talking to your friends and family is an invaluable type of investigation. When you start bringing up your interests or ideas for possible career paths in conversations or e-mails, you will no doubt hear a lot of “Oh! Susan’s son teaches astronomy at the university, he’s writing a book on the Hubble telescope this year.” or “Oh John does construction on the side, he loves it!” By talking to other people, you may make connections or gain insight into the experiences and opinions of people connected with your interest areas. It will also trigger some more ideas for you. Perhaps it never occurred to you to pair a love of writing with a love of astronomy until you talked with your cousin.

4. Do your homework

So, you’ve looked inside. You’ve come up with several interests and you’ve taken steps to explore what’s out there. By this time, you’ve come up with a few things you might like to do or have found one you’ve decided you want to pursue. Now it’s time to get to work. It’s time to delve into what it really means to have a job in a particular career field. To accomplish this part of your journey, you need to do serious research.

Your research homework consists of concrete exploration of available paths for your career options. For the majority of careers, you will need to embark on some type of structured educational path. Examples of this are things like sponsored career programs, college degrees, certification programs, professional designations, internships or apprenticeships. Even if your chosen career path does not require ordered training or education, you will no doubt have to “put in your time” and you will need to find out what and how much time you will realistically be expected to “put in”.

So how do you find out? Let’s say you’ve decided you want to seriously explore being a pharmacist. Wonderful! How do you get to be a pharmacist? For starters, inquire with your friends and family to see if anyone knows a pharmacist that you can speak with. Talk to your neighborhood pharmacist, find out where she went to school and ask her about any professional designations she holds or ongoing education she may be taking. If you’re brave, ask her what kind of salary pharmacists can expect to earn. In addition, pick up that college course catalog again and inspect the pharmacology program. Look at the prerequisites and notice how long the program will take to complete and how much the courses cost. Read the course descriptions. Do they peak your interest or do they make you want to throw the book down? A great supplement to all of your research is the internet. There are plenty of newsgroup, blog, forum and professional association sites out there. Any of these can give you a solid peak into what it means and takes to be a given occupation.

For each career path you are interested in, you will want to know the following:

• What are the education requirements?
• Does it require any job certification?
• Is there an apprenticeship required?
• Does it require travel?
• How much money can you make?
• Where are the regions of the country that people in this career field are more successful? more in supply? more in demand? make more money?
• Will it require you to relocate?
• Will it require regular, ongoing education?
• Will it require you to have your own business or work for another company?
• Are there yearly fees? (e.g. license renewal, union dues, association membership, equipment, etc.)
• How many hours will you normally work in a week?
• Are there any age requirements or cut-offs?
• How much will it cost you to become gainfully employed in the field?
• How long will it take you to become gainfully employed in the field?

The answers to these questions will help you narrow your career choices further and may even get a fire burning under your feet.

5. Take financial stock

Okay. You’ve done it! You’ve come up with one or more career paths that you’d like to embark on. You have looked into what it means to be employed in the career field(s) and you are now powerfully armed with the knowledge of what it takes to get you where you want to go! But like everything in life, it’s going to cost you. You now need to list out all the costs, add them up and compare them with what you will be able to swing. There’s no doubt you will be able to accomplish your goals, no matter what your financial situation. It may take you longer than you like or may come at the expense of some other items or conveniences in your life, but you can do it if you set your mind to it and approach it methodically. This may mean you have to call upon your research skills again and explore financial options such as grants, scholarships, payment plans, or 401K or private institution education loans. You even may be able to pay for education or experience by doing an internship or by performing work using a skill that you currently have in exchange for training or experience.

When you are taking financial stock, allow yourself breathing room. Perhaps your goals are not financially feasible at this moment in time. Perhaps you just had a baby, your youngest son needs braces, or you’ve just paid an absorbent amount of money to repair your car. It’s okay. Rejoice in the fact that you’ve come this far. You can put a plan together and start saving or start applying for aid or other means of financing. There may even be things you can start to do that will be free or cheap, such as volunteering in the field or reading books to prepare you for your studies. Most people don’t have the luxury of quitting their jobs while they switch careers, so most likely you will be living a “double life” while you prepare for the switch. Whatever you do, don’t break the bank, because you’ll inevitably find yourself right back where you started.

6. Check your calendar

Great! You’ve got it all under control. You know where you’re going, how you’re going to get there and how you’re going to pay for it. But can you afford the time? Do you have enough free time or flexibility to meet the educational requirements? Are you young enough or old enough to fall within any professional age requirements? If you have the time and the age, skip this step. If not, the last step of your journey is to shuffle your calendar!

Shuffling your calendar may be easy. You may know right away what to eliminate or move in order to make room for your new career path. Conversely, finding the time might be downright complicated. Maybe you have small children, maybe you have an ailing parent, maybe you have church or community commitments…any of these things would make working towards a new career an uphill battle. Here again, it may mean that you have to post-pone your journey for a little while. Or, it could mean that you have to settle for beginning your education informally by reading books or taking online courses when you can. Whatever your challenge, don’t lose hope! Faith in yourself and perseverance will get you where you want to go.

7. Take the plunge

You’ve arrived at the last step. It’s time to jump in! Time to register for that first class, accept that internship, or apply for that entry level or part-time job in your chosen field. Whatever you’ve found to be the first step towards your new career, delight in the fact that you’ve come a long way and you’re doing it! You’ve done a lot of hard, thorough work and you have a lot to be proud of. Start down that path with your chin up and your shoulders back!

Food for your trip

You can’t take this trip without packing! If you leave home with one thing, leave home with the comforting knowledge that your approach to a new career is circular. This means that you can always go back to the beginning of the circle or to any point within the circle. If you’ve started a class or program and found that you hate it. So what? You’ve learned to cross it off you list and go back and take another look. Even if you get all the way to end of the path and decide it is not for you, take comfort that you did your best and its time to go back to another number in the circle. There is no shame in that.

So go on now…get out of here! Your train is leaving and you better be on it! Just don’t forget to take some pictures along the way, stop and smell the flowers, buy a few souvenirs and by all means, don’t forget where you came from!

Alotta Candor is a staff writer and commentator for JobSchmob.com, the “lighter” side of the working world. She is proud to be a liberated ex-corporate office worker.

http://www.JobSchmob.com

Selecting the right camp that fits into your child or teen’s interests, special interests, special needs and abilities will be of the utmost importance. Choosing an overnight summer camp for your child, teen or other children deserves a great deal of consideration and attention to even the smallest of details. Many kid campers are enrolled in summer camp by their parents early in the year, thus camps tend to fill up quickly, but there will always be some camps that have room for one more..

Overnight summer camp is also known as a sleepaway camp when campers spend their nights at the camp. Some camps allow both daytime and overnight campers. The camp you do choose for your child will provide a lifetime of good memories and will be truly rewarding. Some camps have a targeted focus like religious study, academics, or competitive sports.

Camps are usually divided by gender, meaning girls only, boys only, or boys and girls and again by age group. Camps often focus on specialties that include: adventure, art, computer, dance, music, religion, horse riding, sports, soccer, theatre, weight loss and many others. There are four basic types of camps to choose from for your child or teen: day programs, sleepaway or overnight summer camp, day programs with trips, and special needs camps. The reputation of an overnight summer camp can be determined by asking what percentage of the counselors returned from the previous year.

Children or teens could typically explore subjects that are new to them like marine science, photography, creative writing, community service, drama, magic, scuba diving, video production, comic book design, crime scene forensics, cooking, yoga, rappelling, etc. Make sure to check the camper-counselor ratio to determine the number of campers for each counselor.

Try to determine whether the director incorporates a similar philosophy to running the camp as you do in parenting your child or teen. Is there a special topic (e.g. religion, soccer, other sports, educational, performing arts, arts and crafts) that you hope your child will gain ability and experience in? Four weeks at a private overnight summer camp or sleepaway camp can cost anywhere from $3500 to $6500, and eight weeks can from $4000 to $7000.

Visit the camp so you can view campers and counselors in their element, witness activities as they occur, and just obtain an overall feel for the camp, something that cannot be accurately experienced when the camp is closed. And at camp would it benefit your child more if he or she interacted more with the opposite gender

Specialty overnight camps can range from $500 to $1000 per week depending on the type of program. There are many types of overnight summer camps with a focus on education that cater to students of differing ages and academic interests. Camps should have at least a 40% to 60% return staff ratio, which shows that the camp is seen as a good place for a child to spend a summer. And do you think, if you have more than one child, they would benefit from attending the same summer camp together?

Think about what you and your child hope tol get from going to camp. Remember summer is a key time to visit overnight summer camps or sleepaway camps because you can ascertain whether they’ll be the right fit for your child, children or family while the camp is in full operation. The camp experience will have a long-lasting impression on a child or teen, so there are a number of issues that should be seriously considered when choosing an overnight summer camp or sleepaway camp. And take time to consider what you can reasonably afford.

For more information on choosing the best overnight summer camp and finding the best sleepaway or overnight summer camp online and offline go to http://www.OvernightSummerCamp.biz a nurse’s website specializing in overnight summer camp tips, help, facts, free tuition resources, including information on overnight summer camp reviews

Abstract

This article introduces the educational solutions module of the world’s most recent personal and professional problem solving site, describing competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features. It concludes that the module is a major contribution to the information superhighway.

Introduction

The aim of this article is to introduce to the world the educational solutions module of the world’s most recent personal and professional problem solving site. The article is addressed to those readers who may have an educational problem bogging them and who may therefore be looking for a way out of their predicament. The reader may be a parent, child, or student.

It is a common fact of life that we all have problems and that we are often frustrated or we tend to lash out because of our inability to find accessible and reliable information about our problems. This specialist site fills this need – as our pragmatic friend for solving our educational problems.

To be of the greatest use to people a problem solving site must combine pragmatic discussions of their personal or professional problem with merchant products that provide more detailed information. Typically, the web site will provide free information in the form of news, articles, and advice, which direct the visitor on what to do to solve her problems. Complementing this, the web site will also provide merchant products which discuss in detail how the visitor can go about resolving her problem. This means that the most effective, visitor-oriented problem-solving site will be an information-packed commercial site – and so is the world’s most recent personal and professional problem solving site and its specialist sites.

The approach that we have adopted below is to describe competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features.

Competitive Offerings

The following are the top educational sites on the Internet, along with their offerings.

US Department of Education. It defines the US education policy and provides information on financial aid, educational research and statistics, grants and contracts, and teaching and learning resources.

Educational Testing Service. It provides a range of test resources.

FunBrain.com. It provides educational games for K-8 kids.

PrimaryGames.com. It provides fun learning tools and games for kids.

GEM. It provides educational resources such as lesson plans and other teaching and learning resources.

Education World. It provides advice on lesson plans, professional development, and technology integration.

NASA Education Enterprise. It provides educational materials and information relating to space exploration.

Spartacus Educational. It is a British online encyclopedia that focuses on historical topics.

Department for Education and Skills. It is a UK government department site that offers information and advice on various educational and skills topics.

Times Educational Supplement. It offers teaching news, teaching & educational resources, and active forums to help UK teachers.

All these sites are useful in the domains that they cover. Their main limitations are as follows:

1. They tend to cover only a very narrow segment of the educational market.

2. They do not take as their starting point the daily educational needs of the typical family.

3. They lack a problem focus; i.e., they do not formulate the typical learning and educational problems that pupils, students, and parents face on a daily basis.

4. As a result of the preceding point, the solutions offered are not as incisive (i.e. as problem-centred) as they could be.

5. They do not offer merchant products that deepen the visitor’s understanding of her problem and of the consequent solutions.

The educational solutions module of the world’s most recent personal and professional problem solving site addresses these problems by targeting a multiplicity of market segments, adopting a customer profile that fits the typical education-pursuing family, considering the specific needs or problems that this family may face, offering incisive (problem-centred) solutions to the various problems, and offering a range of merchant products that deepen the visitor’s appreciation of her problems and of the solutions that are applicable to them.

Customer Profile

The customer profile or target visitor characteristics of the educational solutions module is the same as for all specialist sites of the world’s most recent personal and professional problem solving site. The site has been designed to meet the needs of visitors who have an educational problem bogging them. It is designed for both males and females, even though it is often convenient to refer to just one sex when writing.

This visitor uses search engines to research information about her personal or professional problem, with the intention of finding solutions to it. The visitor is serious about solving her problem and is therefore willing to buy products that help her to achieve her mission, provided that she can find reliable and honest information about relevant products so that she can make an informed decision about which ones to acquire. This information will help her to apply her finances economically, and hence avoid wasting money.

The visitor will want a money-back guarantee so that if a product does not live up to expectations or if she were misled into buying a product she can get a refund. Such a guarantee absolves her of purchase risks.

The visitor is intelligent (without necessarily being a genius), educated (without necessarily being a PhD), computer literate (without necessarily being a computer guru), and money-minded (without necessarily being a freebie hunter or an unemployed person). This of course does not mean that freebie hunters or unemployed persons cannot gain a thing from the site. To the contrary, there is a great deal of free information on the site. Just that it is hard to see how anyone can gain the full benefits of the site without buying products.

The visitor wants high quality information products (usually in digital form) and wants to pay the cheapest price for these (without paying so much emphasis on price that she compromises quality). The visitor also wants free bonus offers that are attached to the purchased goods.

The visitor is self-reliant and can cope on her own by reading, digesting, and applying advice about her problem until she solves it or discovers that she needs help from a professional, at which point her acquired knowledge will help her to reduce her consulting fees. As a result of the knowledge gained, the visitor will be able to assess consultants in order to avoid incompetent or fraudulent ones.

Problem-Centred Solutions

Our free solutions are organised in the form of pragmatic articles that are written by top experts. Each article addresses a specific daily problem, but does not go into detail. It explains the problem and tells the visitor what she must do to solve her problem. However, it does not tell the visitor how she must solve it – this is too much for an article. To find out about the how, the visitor must buy a product (usually an e-book or e-book set) that goes into greater depth.

The set of educational articles that we have chosen, to provide initial solution to a visitor’s problem are as follows:

Signs of a Gifted Child – Informs parents on how to identify whether or not their children are gifted.

Essential Parenting Lessons for Enriching Your Child’s Education – Teaches parents how to enhance their child’s education.

Using Positive Affirmations to Be a Better Student – Teaches students how to use positive affirmations to improve their performance.

They Are Just Afraid of Writing – Teaches writing skills to students

How Can Parents Encourage Their Children to Read? – Shows parents how they can improve their children’s reading skills.

Test Preparation Tutoring – Discusses the topic of tutoring students to prepare for tests or exams.

Test Taking Strategies – Discusses various strategies for taking and passing tests or exams

Playing and Winning the Scholarship Game – Describes how to win scholarships.

How to Get a Scholarship to a UK University – Describes how to win scholarships to a UK university.

Saving Money for College – Instructs students on how they can save money in preparation for college.

Student Loans: When Your Educational Dreams Can’t Compete with the Cost – Explains to students the benefits of a student loan.

Education Loans Can Fund a Higher Degree to Boost Your Career – Also explains to students the benefits of a student loan.

The Secret to US Department of Education Loans – Teaches students how to get a US DoE loan to finance their higher education.

Student Loan Consolidation – Save Money, Pay Less, Spend More – Explains to graduates how to make use of loan consolidation to reduce their student loan repayments.

Higher Education: Finding the Right College for You – Explains to students how to find the right college or university for their higher education studies.

Mobile Learning – An Alternative Worth Considering – Explains the concept of mobile learning and its place in education.

Online Degrees – Is Online Education Right for You? – Analyses the merits of online learning as compared to traditional learning.

An Online College Education Overview – Reviews the whole concept of online learning.

Finding the Right Quotation for Your Paper or Speech Online – Shows writers and speakers how to find the right quotation to use in their writings or speeches.

Collaboration: An Important Leadership Development Skill – Explores the useful concept of collaboration and its role in leadership development.

At the end of each article is a list of merchant products that supplement the article’s content. A link is also included for accessing the educational product catalogue.

Target Markets and Product Offerings

Now let us turn to the target markets and their associated product offerings. We have positioned the segments to address the various needs of a visitor over a period of time, and at any given time a customer may belong to one or more of the market segments. There are three general classes of products offered: ClickBank products, Google products, and eBay products. Google and eBay products are presented on each page of the site. ClickBank products are grouped into product categories that match the target markets. These categories and their markets are as follows.

Children and Parenting. This consists of visitors who want parenting solutions for improving their children’s upbringing. Their needs are met through the Children and Parenting section of the educational product catalogue.

Difficult Admissions. This consists of visitors who want to learn how to get admission into top universities. Their needs are met through the Difficult Admissions section of the educational product catalogue.

Esoteric Needs. This consists of visitors with unusual needs. Their needs are met through the Esoteric Needs section of the educational product catalogue.

Financial Aid. This consists of visitors looking for scholarships, grants, or loans. Their needs are met through the Financial Aid section of the educational product catalogue.

Leadership Skills. This consists of visitors looking to develop their leadership skills. Their needs are met through the Leadership Skills section of the educational product catalogue.

Learning. This consists of visitors who want to improve their learning ability. Their needs are met through the Learning section of the educational product catalogue.

Mental Speed. This consists of visitors who want to explode their mental speed. Their needs are met through the Mental Speed section of the educational product catalogue.

Positive Affirmations. This consists of visitors who want to transform their negative dispositions into a positive mindset in order to improve their performance. Their needs are met through the Positive Affirmations section of the educational product catalogue.

Speaking. This consists of visitors looking to improve their speaking skills. Their needs are met through the Speaking section of the educational product catalogue.

Tests and Exams. This consists of visitors looking to master exam technique. Their needs are met through the Tests and Exams section of the educational product catalogue.

Writing. This consists of visitors looking to improve their writing skills. Their needs are met through the Writing section of the educational product catalogue.

Usability Considerations

Usability has been enhanced to make it easy for the visitor to find solutions to her problem, by following these steps:

1. The first thing the visitor sees are a set of articles whose titles represent the specific problem area they address. The articles are accessed from the Educational Problem Solving menu of the navigation bar to the left of the screen or from the Educational Problem Solving main page. By scanning these articles the visitor can identify whether or not her problem is covered. If not the visitor can check the educational product catalogue through the Product Catalogues menu of the same navigation bar, to see whether a product exists that answers her query. If she finds nothing she knows that her problem is not addressed. She can proceed to the Related Sites pages, which are accessible from the left navigation bar.

2. If the visitor finds an article that addresses her problem then she can begin to explore that; at the end of the article she will find products that discuss her problem more deeply. She can also access the educational product catalogue through an article page.

Conclusion

This article has introduced the educational solutions module of the world’s most recent personal and professional problem solving site. The article has examined competitive offerings, the target customer profile, problem-oriented solutions, target markets, product offerings, and usability considerations. It concludes that the module is a major contribution to the information superhighway.

A A Agbormbai is the editor and webmaster of Personal and Professional Problem Solving – a web site that fills a vacuum on the Web. He has a PhD from Imperial College London and enjoys an interdisciplinary upbringing having worked or studied in aerospace engineering, information systems development, and management. The educational solutions module is one of many specialist sites of Personal and Professional Problem Solving.

Educational solutions module – [http://www.triplacc.com/educational/education.html]

Educational product catalogue – [http://www.triplacc.com/products/educational-pc.html]

World’s most recent personal and professional problem solving site – [http://www.triplacc.com/]

An aquarium fish tank can bring the beauty and splendor of tropical or freshwater fish into your home or office, and if you follow sound fishkeeping principles when setting up your tank it will bring you years of enjoyment.

Planning your aquarium

A visit to your local pet store or specialist fish breeder will help you decide on the type of fish you’d like to have in your new aquarium fish tank. The staff at the store will also help you decide on the right size tank for the space available and supply all the necessary equipment and accessories that you will require.

However, don’t buy any fish, yet! You’ll need to establish your tank before you introduce any fish into it.

The first step is to thoroughly clean the tank. Don’t skip this important step just because the glass of the aquarium looks clean. Use a mild detergent in warm water to scrub out the tank. Rinse out the tank thoroughly to completely remove all traces of debris and detergent. Flush out the cleaned tank several times with fresh water to ensure there are no traces of detergent left behind.

Also clean all equipment that will be used in your new aquarium fish tank and rinse thoroughly. Even a tiny amount of leftover detergent can kill your fish so do not skimp on the rinsing process. Gravel should be rinsed under running water until the water runs clear. Plants can be stored in a clean bucket of water while you set up your fish tank.

Even a small aquarium fish tank is heavy – one gallon of water weighs about 10 lbs – so your new tank will require a sturdy stand. There are dedicated aquarium stands available that will provide a solid base, although a small fish tank might sit on another item of furniture. Use a layer of polystyrene tiles between the tank and the stand to even out any bumps.

When setting up your aquarium try to avoid placing it in direct sunlight, which will cause algae to grow in the tank. Remember it will need to be situated near a power outlet as many items of tank equipment require a power source.

Now you can fill your tank and check for leaks. Leave the water for several hours and confirm that the tank is not leaking and then drain the tank.

If you will be using an under-gravel filter place it in the tank first, following the instructions provided, then add the gravel, piling it a little higher towards the back of the aquarium to give the impression of distance within the tank.

Half fill the tank with water. Ideally, use dechlorinated water, or add chlorine remover in the recommended dosage. Place a dish in the tank on top of the gravel and pour the water gently onto the dish. This will create minimum disturbance to the gravel.

Next, install the filter and the heater if you will be using one. For an indoor freshwater aquarium fish tank a heater is rarely required. Tropical saltwater fish will generally require a heater to maintain the necessary temperature. If you are using a heater you will also need to install a thermometer in an easy-to-read location.

Now you can add your aquarium decorations. This could include a backing picture, rocks or other ornaments on the base of the tank. Create plenty of hiding places with the use of rocks and other decorations. Your fish will be glad of a place to hide from time to time. You can also install plants that need to be buried in the gravel at this time. Floating plants can be added when the tank is full.

Turn on the filter and the heater and ensure they are working before filling the aquarium to the top with dechlorinated water. This will start the process of tank cycling which is the process of eliminating excess ammonia from the tank.

Ammonia can be a problem when setting up a new tank as the bacteria that breaks down ammonia is not yet present. Over several months beneficial bacteria (nitrosomonas) will develop in the tank. The bacteria breaks down the toxic ammonia into nitrites. Because of the time it takes for the beneficial bacteria to develop in the tank it is recommended that you do not introduce fish for at least two weeks after setting up your tank.

When you are ready to add fish to your new tank try adding just a few at a time. You’ll bring them home from the store in a plastic bag filled with water. Float this bag, still sealed, on top of the tank until the water temperature in the bag matches the water temperature of the tank. This may take several hours. Don’t rush. When the water temperatures are the same you can carefully undo the bag. Let the fish swim out of the bag by themselves before removing the bag.

Watch your fish for several days or even several weeks to ensure they are healthy before adding more fish. Take your time to establish your fish population and you’ll give the biology of the tank time to adjust to the new fish and the waste they produce.

Always purchase your fish from a reputable dealer to avoid the likelihood of introducing diseased fish to a tank. Never add plants or fish from wild to a fish tank – the microorganisms and bacteria attached to fish from the wild can be deadly for fish in a tank!

Setting up and maintaining an aquarium fish tank involves a commitment of both time and money but will reward the dedicated aquarist with years of enjoyment.

Alison Stevens is an online author and maintains The Goldfish Site to assist anyone who wants to get started with setting up an aquarium fish tank and keeping goldfish.